9 Smart Tips to Boost Your Facebook Organic Reach
Go Live
Why not start working with live video content? This type of Facebook post type is unique in the sense that it builds a genuine sense of community in the comments section. Because everyone is sharing the same viewing experience, they have a common touchpoint that they could connect with. Facebook is very much aware of this fact. In fact, they stated that live video is said to generate six times as many interactions as the average video content. It is also important that all your live videos should be, well, live. That’s because users are spending three times longer watching the average live streams versus previous recordings of a live video. Also Check: Learn Digital Marketing with the help of the Advanced Digital Marketing Course in DelhiPublish Native Video Content
Every Facebook marketer is acknowledging that Facebook’s organic reach is declining. Despite that, there is no denying that the social media giant prefers native video content to those that are shared from a third-party video publishing platform. But what is “native video” exactly? Well, it means that you uploaded your video on Facebook for your audience to enjoy. It is known to drive real engagement; that’s why a lot of brands invest in creating and publishing native video content. After all, compared to other types of content like photos and links, you can bet video can generate better ROI. If you look clearly at the numbers, more than 8 billion videos are being watched on Facebook every single day. This higher amount of viewership propels videos to get shared over and over on social networks like Facebook.Collaborate With Influencers
Another channel that you could utilize to get more traffic is social media influencers. These people could drive organic traffic to your Facebook page as long as you have the right strategy in place. In fact, according to MuseFind, the majority of people are likely going to trust a social media influencer as compared to a celebrity endorser or an ad. While this is not the most “organic” way to boost your traffic because influencers still charge for their work, it is still a great method to funnel prospective customers.Join Facebook Groups
Another excellent way of improving your reach in social media is by joining Facebook Groups. This is also something that we do at VoyMedia Advertising Agency NYC. For one, posting in groups lets you share your content with people that are interested in topics that relate to your business. Second, you could reach a larger user segment that is relevant to your niche, and therefore increases the click-through in your posts.Strategize Your Posting Times
What time you post on Facebook matters just like the content itself. If you share a great article at 4 am, by the time most of your audience wakes up, it is already lost at the very bottom of their news feeds.