The recent algorithm changes that Facebook made caused a decline in most brands and businesses’ organic reach. Even pages that have thousands of followers have seen a plummet in reach and engagement.
And while their posts are becoming less and less visible on their audience’s newsfeed, users are seeing more posts from their friends, family, and communities.
Fortunately, the war for unpaid attention on the platform is not over yet. Here are some Smart Tips to Boost Your Facebook Organic Reach that will improve your reach on your Facebook Business Page.
By posting on peak times where most of your followers are probably online on the platform, you increase the chance of your content showing up on the news feeds ‒ and this means more organic reach.
But keep in mind that by posting at peak times, you will face a lot of competition, as more and more users will be posting at these times.
The best solution here is to publish your content before the peak hours actually come so that your content will be the first one they see when they log in on Facebook.
For instance, if your Facebook Insight shows that the majority of your audience is active at 6 PM, try posting 15 minutes prior to catch the wave early.