Nowadays Google is a like a salesman if used wisely, may bring you a lot of business. It is because of Google so many companies could establish themselves in such a meantime. Like salesman, Google also does not work for free. The Google gives you business when your business site appears in initial position of SERPs results for a keyword relevant to your business. How may site appears in an initial position? The answer is through SEO. In other words, the process of bringing up your site on SERP results is known as search engine optimization.
But the questions comes that how can businesses move their site rank up on Google? However, for that reason, Google has set up certain regulations thereby any website may appear on top SERP results. Though, SEO is divided into on page Seo and off page Seo optimization. But, today we will talk about on page Seo optimization.
Make use of below given points thoroughly to increase the rank of your site:
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Page title
Title tags help search engines as well as users to seek out about the topic of specific page. Or what the topic of particular page is about. Paste the title tag within the heading tag of the HTML coding as shown in the snap shot given below. Also, make sure that title tag is short and not copied from competitors page title. Thus, page title is very imperative part of optimization.
See below the examples of page title.
Description meta tags say to search engines about your page’s services. Like title tags it is also written within head tags in HTML document.
However, the meta description should be very specific and descriptive in order to give maximum information about your site in minimal words. Also, don’t include more than one primary keyword in your description.
Avoid certain things while writing a meta description:
- Write a content that best defines your product or service.
- Don’t write nonspecific description
- Don’t stuff your description with both primary and secondary keywords
- Create your own description instead of copying
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Page URL
Page URL is frequently ignored by majority of marketers, however it is an imperative part of search engine optimization and without a good url website cannot be optimized. Let me show you some instances of good and bad urls so that you may easily identify and distinguish.
The URL shown in below diagram is an instance of bad url.
The below two snapshots are an example of good url.
However, good url makes crawling for search engines easier, thus helps your site in SEO. So, you must include germane words in your url so that users could have more relevant information.
Though, Google crawls all the urls, but of course good url is considered SEO and crawler friendly. Take instance, if somebody is seeking out for digital marketing courses, a good url, . As url is easy to remember and crawler friendly therefore will reap you a benefit. Whereas if same url would be like, https://digiperform.com/index.php?id_digital=4b2n5fghedee+courses. Then, of course people will not be able to remember this. Search engines also do not find a user friends as a result.
Certain dos and don’t about page url
- The structure of the url should be as easy as possible and reasonably allied to your content.
- Use hyphen instead of other punctuations in your URLs. For instance, www.timesof india.com/Narendra-modi-wins-election.
- Don’t use too much keywords in your URls.
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Sitemap
Create XML sitemap file so that Google easily find out all the pages on your website. In doing so your all URLs would be indexed by search engine bots. Therefore don’t forget to add sitemap to your site’s root directory. So as to submit the sitemap, you need to go to Google webmaster.
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Quality content
Users will not be interested to your website unless content is persuasive and compelling and if user likes the content of course may direct other users to site via sources like social media, forums and blogs.
However, in order to develop the right content for users, you have to understand the search behavior of the masses. What do you need to do to know the search pattern of users? For this reason, Google has equipped us with free tool named keyword planner it will help you know the right keywords. Once, the right keyword is generated through keyword planner, then you may create a content and easily gain visitors for your site.
Avoid these while developing a content
- Avoid grammatical mistakes and lingo
- Don’t stuff content with so many keywords
- Produce research based content instead of copied
- Keep your content precise
- Develop content for target users not instead of search engines
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Anchor text
It is a clickable text in your content inside a link. By using the anchor text you may route visitors to other pages of your as well as others website. The quality anchor text helps Google recognize about the page you are linking to, and it also makes navigation for users easy. Take example of anchor text:
Essential points to remember
- Don’t use the nonspecific anchor text such as “click here” blog” etc.
- Link to the related content instead of linking to unreasonable content
- Avoid making a long anchor text
- Use anchor text for internal linking as well
- Don’t use anchor for page Url only as it does not make any sense or illogical
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Robots.txt file
Every website would have some secret pages that site owner don’t want to be crawled, but for that you have to create robots.txt file and submit it into your site’s root directory. Google webmasters tool’s robots.txt generator will help you create the file. With the robots.txt file you may select the pages either to crawl or not crawl.
Example of Robots.txt file
