As there are too many career options in the world, the most high-demanding of them all nowadays is digital marketing. And then, when students learn, their beginner level usually requires knowing free tools that makes things easier while increasing efforts on the field. Here’s the really cool part- Most of which are absolutely free!!!
In this blog, we’ll cover the top free tools for digital marketing student should know to build skills in areas like SEO, social media management, content creation, and email marketing.
1. Google Analytics: Master Website Data
What It Does-: One of the most popular tools for monitoring and evaluating the performance of websites is Google Analytics. It provides deep insights into traffic sources, audience demographics, and user behavior.
Real-time traffic tracking Behavior and engagement of visitors Events conversion, for instance, sign-up or buying Conversions: Events, for instance, sign-up or buying; Discover demographics and preferences of your audience.
Why It Is Good for Students-: It is one of those tools that every digital marketer should carry since it’s a tool which makes it possible to quantify the effectiveness of a marketing effort in a statistically meaningful way. For this purpose, it’s absolutely necessary to know how Google Analytics should be used.
2. Canva: Facilitate the Design Process
What does it do-: Canva is an application that makes designing graphics simple for all students who have no experience and skills in the area of designing and still manages to make it look a professional one. From simple designs for Instagram posts to graphics for your blog, everything is there in a free template.
Features-:
- Free templates for social media, posters, and infographics
- Drag-and-drop interface
- Fonts, images, and icons are free of charge
- Export to many formats.
It’s an app that enables you to produce wonderful content in the least amount of time, even if you have no clue how to design. It may be ideal for social media posts, advertisements, or infographics for your project.
3. Hootsuite Free Plan: Social Media Management
What It Does-: Hootsuite is the social media management application, and with the help of this application, you manage and monitor every single posting of multimedia while saving time through the application and enables much more organizing the presence much more.
Features-:
- Free managed 2 social accounts.
- Scheduling to post at other times for better time management of posts.
- Basic analytics in how much engagement to the post had through responses to an only one place.
Why It’s Great for Students: Hootsuite’s free plan is great in learning to handle multiple accounts and campaign planning.
4.Google Keyword Planner: The Ideal SEO Tool
You use Google Keyword Planner to look for the correct keywords that happen to work in your niche. It becomes absolutely easy while developing SEO strategies as well as while designing your PPC campaigns.
Key Features -:
- It can be searched with respect to topics or products having keyword.
- It calculates the volume of keyword search along with the level of competition
- It can calculate an approximate cost of your pay per click.
- You can even change your keyword list according to whom you are targeting
Exceptional For Students-: The first stage in any SEO or digital advertising process is keyword research. It gives an idea of what proper words for your content would be so it could be effective in generating traffic, and for this purpose, you can use Google Keyword Planner.
5. Mailchimp Free Plan: Learn Email Marketing
What It Does-: Most probably, it would be the most used email marketing software by the learner as he would learn how to create, send, and even analyze the email campaigns.
Key Features-:
- Manage free contacts up to 500
- Use email campaign templates for personalization
- Follow opens, clicks, and conversions track
- Audience segmentation is also very elementary.
Probably, the best way to get to the desired audience is through email marketing. Mailchimp has a free version of its email marketing software that can be learned for basic emailing skills.
6. Google Trends: Catch the Wave
What it does-: From what one sees about trends and how popular they may be is actually measured on how many people across the globe searched for these keywords.
Key Features-:
- Compares search data in terms against terms to point out what’s gaining moment and what does not.
- Finds seasonable trend to calendar planned actions
- Option to trend through geo-time- category bases.
- Can always see today’s search query info.
Only in digital marketing is tracking trends an extremely important parameter. Google Trends is going to inspire some great content ideas and keep you tied up with the interests of your target audience.
7. Ubersuggest: All-in-One SEO Tool
What Does It Do-: Ubersuggest is a free tool of Neil Patel that brings keyword suggestions and competitor analysis up to content ideas for optimization.
Features-:
- Keyword research with search volume data.
- Analysis of your competitor’s best pages and keywords
- Content ideas by popular topics
- Extremely simple site audits to get an idea of SEO problems that need to be figured out
Why It’s Awesome for Students-: Ubersuggest is pretty straightforward and gives actionable insight to better your SEO strategy in order to drive more traffic to the site.
Also Read-: How to Choose Right Keyword?
8. Grammarly: Write Flawlessly
With a grammar and punctuation corrector to ensure that as much copy generated is error-free, in the most professional tone and voice that eventually results in excellent copy-clear and interesting.
Key Features -:
- Available Instant Grammar and Spell Checker
- Provides Suggestions Regarding Clarity of Language, Tone and Style.
- Also available Free version with the option of using Plagiarism Checker
- Available through browsers, Google docs and even word application
- Why’s It Cool for Students
- From a blog post to a social media caption, Grammarly ensures your writing is polished and professional. This is absolutely essential for any aspiring digital marketer.
9. Trello: Organize Campaigns and Projects
What It Does-: Trello is that project management application which lets one organize tasks write to-do lists, and collaborate with colleagues through a beautiful display that is both intuitive and easily understandable.
Key Features-:
- Drag and drop boards, lists, cards
- Add deadlines, checklists, labels
- One can work with others in real time.
- Can integrate with Google Drive, Slack among many others.
This is how a student would use Trello to get tasks done of digital marketing. One can plan the contents he structures on calendars that follow the campaign progress in what his efforts are doing on Trello. This can be achieved by:
10. Buffer: Schedule Social Media Made Easy
What does this do-: Buffer makes your life on social media manageable. So what you can do with Buffer is schedule a few posts, and then hopefully learn how well those posts perform across your three networks: Twitter, Instagram, Facebook.
Core Features-:
- Track up to 3 social profiles for free
- Schedule up to 10 posts across each network
- See simple metrics about what’s happening around your posts
- A browser extension makes sharing a breeze.
Why it’s good for students-: This makes social publishing even more fluid and makes you schedule the regular scheduled posts in addition to close tracking of audience response.
Also Read-: Social Media Marketing Tools & Strategy
11. Google Search Console: Monitor Website Health
What It Does-: Google Search Console gives free support, monitoring, and optimization of your web site’s listing on Google SERPs.
Key Features-:
- Find and fix technical SEO issues
- For complete list, send sitemaps to index
- Audit backlinks and internal linking
Why It’s Amazing for Students-: You will get to know how to use Google Search Console, and therefore, learn even more technical SEO and possibly how that impacts how your website works.
12. Yoast SEO (Free Plugin for WordPress)
What It Does-: It is totally free and runs on WordPress, and the plugin does ensure the optimization of content in such a manner that maximum search results are fetched within the search engines. This means your blog posts and pages are well structured.
Key Features-:
- In-depth study on on-page SEO factors: keyword density,
- Create an XML sitemap for indexing.
- The feature provides a readability score in order to remove all confusions.
- Optimize the meta description and titles
If you’re running a WordPress blog, Yoast SEO makes it easy to ensure your content is search engine-friendly and optimized for your audience.
Conclusion
There are some free resources in the form of giant tools available, and hence through this, easier and effective learning on digital marketing grounds for students applies in learning by skill level requirements. Thus, management through buffers or hoot suits of social media along with mastered skills in SEO through Google keyword planner and even Ubersuggest for the sort of strategy formulation in applying skills for students in practice.
Try them today and see how your digital marketing skills grow ahead! And don’t forget to leave your review!
This blog is written by Priyanshu Kumar.
FAQ’s
How can these tools help students improve their digital marketing skills?
They offer hands-on experience in various areas like SEO, social media management, content creation, and email marketing, providing practical insights and analytics.
Which tools are best for managing social media accounts?
Hootsuite and Buffer are excellent for scheduling posts, managing multiple accounts, and tracking engagement with their free plans.
Which resource is best for learning the fundamentals of email marketing?
Mailchimp’s free plan is ideal for beginners to create, send, and analyze email campaigns, while managing a limited number of contacts.
How do these tools support SEO learning for students?
Tools like Ubersuggest and Yoast SEO offer keyword research, content optimization, and competitor analysis, which are crucial for effective SEO strategies.
Are there any tools that help with content writing and grammar?
Grammarly is a must-have tool for students to ensure their writing is polished, error-free, and professional, aiding in content creation across platforms.
