In this blog, we will talk about Brand Marketing Through Effectively Designed Coupons.
Coupons continue to gain popularity among retailers as an inexpensive way of marketing and promoting business and for customers to get discounts and free services and products. Coupons are a great way to attract new and old customers and enhance traffic, clean out stocks, improve sales, effective ways to advertise your brand and save on advertisement costs.
So creating effective coupons can help businesses grow and reach a larger audience. So if you want to design coupons that are effective and efficiently gain customers, you must know the important characteristics that good coupons must have.
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Designing Tips for Coupons
1) Use product or service image
To make the coupon visually appealing and eye-catching, you should include images. Images of products or services are more likely to attract customers than a lot of text. So, for instance, if your coupon is about a service, then a picture of satisfied clients will be more appealing to people. So a picture of a satisfied family on the coupon for a moving company is better than showing an image of a truck.
2) Include clear and concise text
Text is just as important. You should choose a good color and size of the text depending on your target audience. For example, if your target audience is men, you need to consider that around 10% are color blind, so choose colors accordingly. If your target audience is elderly, then you will take into account their vision problems.
In addition to that, your text should be concise. It should provide all the necessary information like company name, number, website, address, open hours, offers, sales, tracking code, or bar codes accurately. You should not state false information or try to trick customers. You need to gain customers, not lose them.
3) Mention expiration date
Every coupon has an expiration date, which allows customers some flexibility. Customers can keep coupons with more prolonged expiration for later use while using shorter expiration quickly. You should mention the expiration date on the coupon so that it is visible and apparent. So that no customer can miss out on the date.
4) Make the coupon with a purpose
Coupons can be created for a specific holiday or a particular event. This will improve traffic and attract more customers.
5) Research your competitors
Knowing what your competitors are doing can help you improve and better your coupons.
Common ways of distributing coupons
Coupons allow customers to use them for a particular service or product and create awareness regarding the brand and the company itself. This is why a coupon should be well-designed to enhance traffic and promote the brand. You can find more about coupons by visiting sites that provide coupon codes.
There are many mediums through which coupons can be made available to the target audience. Some of the commonly used methods include the following.
- Through direct mail
- Online social media
- On the product
- Affiliated links
- Immediately redeemable
- Influencers and bloggers
- Physical event
So if you are a business, then effectively designed coupons can offer an inexpensive way of advertising and marketing your brand among new customers. In addition, the traffic from these coupons can attract customers who may return to your brand even afterward. So follow the designing tips above to create effective coupons to gain traffic and sales.