Showcase Your Company Culture
Although this tip seems obvious, oddly, many organizations fail to show their company culture in an adequate way. This is where digital marketing can pull you out of the fire. As one of its powerful features is its ability to combine multiple channels to convey an effective message. Embed a company video within your job listing to ensure your company’ description is more engaging to potential talents. If your company’ culture is powered by your working offices, include pictures that prove how employees are happy in your organization. Even big companies like Facebook follow the same strategy to motivate their new and upcoming talents.
After all, the kind of workspace a business provides its employees carries weight in the evaluation process of potential job seekers.
Understand Your Target Audience
The first thing marketers learn is to understand their target audience as per aptitude test, practices, interests, and demographics; in order to design an adequate consumer persona and target messages that can ensure conversions. The same thing applies to your talent-seeking efforts. You only need to tap into their interests. In other words, you need to learn everything about the targeted job seekers in the message:- What are their aspirations?
- What makes them tick? or What gives them a kick?
- What are their values?
- How much money do they want?
You can then use this knowledge in your employment effort to send personalized offers instead of just sending nonexclusive generic templates to everyone.
It will show you care about what they need. They will get encouraged to be part of such an organization that craves employees’ interest, needs and happiness. Also, you can go for creative ways to attract the right talent.
Social Media As Recruiting Tools
Almost 80% of job seekers use social networks for daily job searching. From Facebook and LinkedIn to Twitter, any employment strategy must include social media in order to engage and attract new talent. This allows them to reach and discover talent on a wider scale. Prospective job seekers can learn more about your company and its mission and vision. The addition of Instagram and Pinterest helps add a face on your brand while creating a more tangible sense of business’ culture and traits. The most effective social network for finding new employees is without a doubt LinkedIn. This network is Facebook for businessmen, experts, and prospective job seekers.
As a matter of fact, it is considered the core and central hub for anyone looking to hire or be hired.
From work history to simple-to-read resumes and accolades, LinkedIn is a tangible goldmine for anyone looking to recruit talent. You also can separate the wheat from the chaff and find the most desirable candidates.
Your Ads
How you design your ads will have a huge impact on your efforts of obtaining new employees. A great ad can engage the audience and grab their attention, while an ineffective one will probably deter a person, instead of making them want to find more. First off, call your audience to action.- “Join today!”
- “Request more information!”
- “Go here for more!”
Next, you will need to create quick and compelling ads. Today, it is believed that modern technologies, like the Internet and TV, are actually reducing our attention span.
Out frantic world has somehow rewired the human brain, making us less able to attend to things. Because of this exposure in our frantic world, with its persistent thrills, competition, and challenges, a person’s brain somehow rewires itself to better accommodate this rapid pace, while also developing difficulty to focus on more mundane experiences.
This underscores the requirement to be fast and compelling in digital marketing messages. Anything ordinary, or that requires a lot of focus and mental effort will fail.
When you’re marketing job positions, you only have a few seconds to appeal to potential employees. The marketing must be direct, interesting and without any clutter.
