To market your business is easy but to market your company’s available positions – not as much. Advertising for available positions in the company is a more specialized form of marketing; as compared to any ordinary product marketing. This kind of advertising requires more research and tactics specific to its role. Still, it can be done and definitely within your grasp. Also, the failure to adopt and implement such a strategy may prevent your business from staying ahead of the competition. A key goal for any competitive industry is attracting and hiring top employees. Great talents are the foundations of any successful company and the best way to attract them is to embrace digital marketing. Why? To be honest, Newspapers and TV ads still have their place, but these are old-school mediums. They can’t be compared to SEO, PPC, social networks marketing or other online marketing techniques. Digital marketing is available and, when done efficiently, its result-oriented and cost-saving. So, you must be wondering how digital marketing can help you to hire the best talent for your company. Without further ado, here are 6 digital marketing tips for your recruitment strategy and how you can hire top talent with digital marketing.
Showcase Your Company CultureAlthough this tip seems obvious, oddly, many organizations fail to show their company culture in an adequate way. This is where digital marketing can pull you out of the fire. As one of its powerful features is its ability to combine multiple channels to convey an effective message. Embed a company video within your job listing to ensure your company’ description is more engaging to potential talents. If your company’ culture is powered by your working offices, include pictures that prove how employees are happy in your organization. Even big companies like Facebook follow the same strategy to motivate their new and upcoming talents. After all, the kind of workspace a business provides its employees carries weight in the evaluation process of potential job seekers.
Understand Your Target AudienceThe first thing marketers learn is to understand their target audience as per aptitude test, practices, interests, and demographics; in order to design an adequate consumer persona and target messages that can ensure conversions. The same thing applies to your talent-seeking efforts. You only need to tap into their interests. In other words, you need to learn everything about the targeted job seekers in the message:
- What are their aspirations?
- What makes them tick? or What gives them a kick?
- What are their values?
- How much money do they want?
Social Media As Recruiting ToolsAlmost 80% of job seekers use social networks for daily job searching. From Facebook and LinkedIn to Twitter, any employment strategy must include social media in order to engage and attract new talent. This allows them to reach and discover talent on a wider scale. Prospective job seekers can learn more about your company and its mission and vision. The addition of Instagram and Pinterest helps add a face on your brand while creating a more tangible sense of business’ culture and traits. The most effective social network for finding new employees is without a doubt LinkedIn. This network is Facebook for businessmen, experts, and prospective job seekers. As a matter of fact, it is considered the core and central hub for anyone looking to hire or be hired. From work history to simple-to-read resumes and accolades, LinkedIn is a tangible goldmine for anyone looking to recruit talent. You also can separate the wheat from the chaff and find the most desirable candidates.
Your AdsHow you design your ads will have a huge impact on your efforts of obtaining new employees. A great ad can engage the audience and grab their attention, while an ineffective one will probably deter a person, instead of making them want to find more. First off, call your audience to action.
- “Join today!”
- “Request more information!”
- “Go here for more!”