Marketing Strategies in the Year 2021
There was a time when the marketing world played with simple well-defined strategies that everyone in the industry knew their way around. The year 2020, however, changed the world the businesses operated, as the pandemic changed how the world generally operated as well.
Therefore, the year 2020 was filled with innovative marketing strategies and trends that would best work with circumstantial lockdowns and social distancing protocols.
A lot of businesses that sold household items like flex sprayer, plumbing tools, etc, or high profile businesses that sold French furniture, all had to redesign their marketing strategy to work best in the respective year defined by the COVID19 pandemic.
In this article, we will mention all the ways you can create an effective marketing strategy for your business.
Tips to Create an Effective Marketing Strategy for Your Business
Make your Content Marketing Informative
Content marketing has become an entire industry in itself, this is how popular and effective this marketing strategy has proved to be in 2020 and still going strong In the year 2021.
Invest not just in attractive or dynamic content, today people like informative content. So if you are marketing your product, inform them how this product will help them, etc. The Millenials and Gen Z are products of all sorts of access to information on the internet and therefore they need information about everything.
This means they need information on the product they are going to buy, they will check reviews of it, and get the best products they can for themselves. So make your content information about your product and how the product will help your customers etc.
Personalization is the key
Personalize your marketing campaigns by making the customers believe that you made this effort just for them. Treat your customer, like you would want to be treated as the customer. This statement will help you personalize your strategy in a lot of ways.
How can you personalize your marketing campaign?
- Invest in Social Media Analytics to understand your customers, their buying patterns, their behaviour, likes and dislikes, etc.
- Reach out to them on social media.
- Answer their questions and inquiries as soon as possible.
- Invest in an Email marketing campaign to inform your customer of new product launches, discounts, coupons, events, etc.
- Install chatbots to attend to your customer’s queries.
- Go the extra mile to help your customer out.
- Always have a friendly and informative tone when talking to customers.
- Treat your customers like royalty.
- Do a data-driven Segmentation
- Understand the customer’s pain points through analytics report provided by social media sites and target your campaign accordingly
Devise your Strategy Based on Analytics
The best marketing strategy can only be devised if you base it on the analytics report of your customers and competition. Several social media sites, like Facebook, Instagram, Twitter, LinkedIn, etc all offer a detailed report on customers’ behaviours, demographics, and geographics, etc.
Once you base your strategies on these analytic, you will be able to effectively target your customers in just the right way. However, Always remember to be flexible in your strategies. Let us say, a pandemic hits the world, you should be able to revise your strategy accordingly.
Consider Authentic and original Data in your research
There is a lot of data on the internet that is just plain fake. To plan a foolproof and effective marketing strategy, you must invest in original research. There are a lot of companies that are spending their resources in conducting authentic research, aligning with such companies might help you with the best research.
It is also very important that you do not use research done in the 1990s to devise your marketing strategy for your business in 2021. New age comes with a whole set of new trends and all sorts of changes. So if you use outdated research for your marketing strategy today, it will fail you.
Keep Your Content Updated
All sorts of changes are taking place around us, specifically with this pandemic surrounding us, we do not know what’s going to happen. Therefore always be flexible with your content to accommodate the changes taking place around you.
If you are selling a flex sprayer, you might want to update your marketing content on it stating how it’s easier to use a flex sprayer and taking care of your painting projects yourself during times of lockdown and social distancing.
Invest in Blogging and Influential Marketing
Blogging is a way you can get others to write about your product on their site or blogging platforms. You can do the same for them. A lot of people collaborate with different bloggers to maximize the traffic and interest they can get from potential customers.
Influential marketing is another form of technology that is doing the round in the marketing industry. In this strategy, you ask an influencer to market your product or give your product a shout out in a video or on their social media pages.
Video Content and Live Streaming
Video content and live streaming is another effective marketing strategy that is doing wonders for businesses. Given that a lot of individuals in the year 2021 have the attention span of a peanut, video content can be used to attract a customer’s eye and inform them of your product in less than a minute.
Today people are more interested in learning the depth of your business, learning about the faces behind a brand, etc. Live streaming helps your customers get some insight into your brands. This further helps them feel included. Keeping the customers informed and updated, only induces loyalty and sparks interest in your customers.
Search Engine Optimization
This is a technique that helps bring traffic to your businesses. It involves using the most search keywords on your website, which going through a complex algorithm, then brings your website to the first page of a search engine page.
Arslan Haider is the author of the above blog. He has done his Bachelor in Computer Science from the University of Wah. He is a professional Guest Blogger at Mediahicon and loves to write blogs on valuable topics.
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