Gen Z makes up 20.35% of the U.S. population, and they’re the most diverse generation in terms of race and ethnicity. Known as the smartphone generation, they’re tech-savvy, avid social media users, and protective of the environment. These are just some of the facts you should know about Gen Z to be able to understand them and get them excited about your brand. Consulting with a branding agency might be a good idea to attract the post-millennial generation, but getting informed first is a must. In this guide, we’ll explain six steps you should take to get Gen Z excited about your brand.