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How to Write an Effective Cover Letter For Digital Marketing Internship?

How to Write an Effective Cover Letter For Digital Marketing Internship?
Internship means learning & enhancing your skill set & knowledge prior to enter the professional world. And, it plays the crucial role in the professional life of students and fresher. It’s the best way to experience a professional environment closely. Here are a few benefits of doing internships: Coming to the Digital Marketing industry, it’s one of the fastest growing domains in the current era. Recent research has shown that Digital marketing is one of the most sought after position in every organization. An Internship in digital marketing can benefit you in several ways. It provides you the opportunity to get hands-on experience at a marketing firm. It helps you to understand the job role and responsibilities of a digital marketer and how is the career in digital marketing. Moreover, an internship can also assist you in finding new passions in marketing, expand your professional network and, help you in getting a good Digital Marketing job. However, that’s only possible if you work dedicatedly in the right direction. We know that getting an internship in a renowned organization is every freshers’ dream. As a newcomer to the digital industry, you must be in a quest of finding good internship programs to boost your professional career graph. However, in such a hustle, you don’t realize the important role of cover letter for your internship application. It may sound cliché but in a hiring process, the first impression is extremely important. Your cover letter is your first impression, and it should impactful for the recruiters. It should be crafted specifically for the internship and should include the examples of your previous work, academic, and extracurricular experiences. Read below for the steps to write an effective internship cover letter for a digital marketing internship opportunity, and a sample cover letter.

How to Write Cover Letter For Digital Marketing Internship Opportunity

This guide will provide you:
  1. The format of writing a professional cover letter for the digital marketing internship
  2. Sample cover letter to help you understand in a better way.
  3. Step by Step guide to making your cover letter impressive and leave a great impact on hiring managers.
 

1# Cover Letter Format For The Digital Marketing Internship

Prior to writing the cover letter for your application, you need to understand the correct format of writing it. Here’s a three paragraphs format for writing a cover letter for an internship that blows away the rest. It’s professional, lean, and shows your best features in an alluring way. Your Name Designation Your Address Email Date Hiring Manager Name Company Name Company Address Dear [Name of Hiring Manager], [First Paragraph – Open with a hook and explain why you’re perfect for this Internship role [Second Paragraph – Why the organization ideal for you] [Third Paragraph – Call to Action (CTA)] Thank you for your time. I look forward to hearing from you. Your Name Note: If you are sending your internship cover letter through email, then you can use the above format but you need to leave off the addresses section at the top. Moreover, You need to add contact information at the bottom. Next, we’ll share a sample cover letter template with you to save your time and have your professional job application ready in minutes? You can use this sample digital marketing internship cover letter template to create your letter now.

2# Sample Digital Marketing Internship Cover Letter Template

Madhur Bhalla Digital Marketer Address: ABC Street, Pitampura New Delhi Phone: 91-999-400- 5555 Email: madhur@gmail.com 4th Feb 2019 Amrita Arora XYZ Inc. C Street Gurgaon, Haryana Dear Amrita, [Start with Dear] [First Paragraph –Why you’re perfect for this Internship role] I was so excited that my profile is shortlisted for Digital Marketing Intern Role. It was no accident. Social media and internet have been a great passion of mine since a very long time. I consider the internet as the best source of knowledge and information. My enthusiasm to learn more about the industry urged me to join the advanced level training in Digital marketing. My classes lit the way, but I dug deeper with: [Add Spice with bullet points]
  • Reading EBooks and guides on Digital marketing
  • Listening podcasts of top digital marketers
  • Freelancing work on nights to get maximum exposure
[Second Paragraph – Why the organization ideal for you] When my trainer Mr. Abhijeet suggested I apply for this internship program, his interpretation was perfect. XYZ Inc.’s dedication to nurturing its interns far beyond the workplace strikes directly to my appetite for continuous growth. [Third Paragraph – Add Call to Action (CTA)] I would love to put my skills and passion together to work for you. Can we schedule a call to discuss more regarding the job role? [Close in a convincing way] Thank you for your valuable time. I look forward to hearing from you. Best Regards Madhur Bhalla

See How It Will Look:

Now let us show how to write a perfect cover letter every time. Here is a step by step guide to writing a perfect internship letter for your digital marketing Internship.

Step 1: Addressing a Cover Letter:

Do you want to miss a golden opportunity to land the interview just because you don’t know how to address a cover letter? Definitely not. Incorrect addressing of a letter sets the wrong tone. And create a bad impact on the hiring manager. Here are some Do’s and Don’ts to keep in mind while addressing a cover letter

Do’s

It’s always safe to start your salutation with the word “Dear” in a business letter. You know 40% of managers prefer “Dear” over any other form of salutations.   Using a proper salutation sets the tone for your letter and proves the receiver that you know basic rules of business etiquette. Just simply use: Dear Anita If your hiring manager has a title such as Professor, Dr., or Captain, then use that title in place of their first name. It gives them a positive feeling. For example: Dear Dr. Batra, Dear Professor Malhotra

Don’ts

Never address a cover letter with salutations like “Hello” or “Hi“. It seems too informal. It shows the recruiter that you don’t know the basic business etiquettes. Don’t use “Dear Sir or Madam” if you don’t know the name of recruiter until you are from the 18th century.

Step 2: First Paragraph

You know a hiring manager receives hundreds of application in a day. Your cover letter should hook him right away to stand out on those hundreds of letters and applications. And your first paragraph plays a major role in this. Here are two examples showing two different types of cover letter for an internship.

Incorrect Way

“ I would love to get this digital marketing internship opportunity. If you hire me, I’ll work extremely hard and bring all my considerable passion to bear as your dedicated employee. I’ve completed rigorous coursework at UMass Boston to earn my BA in design. In addition…” There is nothing wrong with this cover letter sample, but the letter is specifically written for the manager only. Moreover, there is nothing new and innovative in it. Everyone applying for this internship role will promise to work hard.

Correct Way

“ I was so excited that my profile is shortlisted for Digital Marketing Intern Role. It was no accident. Social media and internet have been a great passion of mine since a very long time. I consider the internet as the best source of knowledge and information. “ You can clearly see the difference … The first portion of the paragraph is innovative and will appeal to the manager more. And the second tells a convincing story of why you’re best for this position.

Step 3: Paragraph 2

A company will hire you if they see something unique in you. You should prove to them that this organization is best for you and how your skill sets can contribute to the organization’s growth. Now let’s look at the examples:

Incorrect way:

“ I did very well in training program. I earned Google & Facebook certifications. I know about time management, collaboration, and problem-solving. I also…” Let us say this in common words: It says, “I’m great” But what’s in it for the organization? Now check out the next one:

Correct Way

“ XYZ Inc.’s dedication to nurturing its interns far beyond the workplace strikes directly to my appetite for continuous growth. I look forward to growing my digital marketing skill sets to advance your quality, cost, and leads. “ See how the second one is more relevant and impressive than the first one. You are showing that how your digital marketing skills are relevant and beneficial for the organization.

Step 4: Paragraph 3

Your first paragraph explains why you are perfect the job. The second one shows why the organization is ideal for you. Now it should ask for something. Yes… the Call to Action (CTA). We know that It’s very easy to say, “Can you schedule an interview? However It’s more effective if you write, “Can we discuss how I can help?  Here is an example showing despite having a good start how an internship falls flat?

Incorrect Way

“ I would love to talk more with you. “ Boring old same Call to action line… here is the different one for you.

Correct Way

“ I would love to put my skills and passion together to work for you. Can we schedule a call to discuss more regarding the job role? “

Bonus:

Usually, cover letters are filled with…”Words words words…” It’s more like a robot reading the book. To catch the optic nerve of a recruiter? Use bullet points. They are best in highlighting your accomplishments. Show them how passionate you’re for digital marketing. How extra moves and efforts you’ve taken to get into this field. And always put them in the 2nd  paragraph. For Example: “ My enthusiasm to learn more about the industry urged me to join the advanced level training in Digital marketing. My classes lit the way, but I dug deeper with:
  • Reading EBooks and guides on Digital marketing
  • Listening podcasts of top digital marketers
  • Freelancing work on nights to get maximum exposure “
Knowing the basics of writing a great cover letter for an internship makes all the difference. Simply follow these simple tips to get that dream internship in digital marketing.
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