Segments
One of the most popular features by Facebook, Segments help marketers define and explore a group of people helping them learn more about the actions this group take in their app. With the help of the Segments feature, Marketers can answer a few very important questions such as:- What do my most valuable customers do in my app?
- Does a particular audience convert better or retain more effectively than another?
- What countries, languages, platforms or device types should I focus on to grow?
Direct support
Indubitably, data happens to be a very critical element for any business. And so! Understanding this criticality of data, getting support in Analytics for Apps has been made very easy by the social networking company. All marketers need to do is click the Get Support button for asking questions and getting the help fast.
However, marketers might require logging six or more custom events for their app in order to get the access immediately, if they don’t qualify for direct support at the given time.
Afterword
Facebook is experienced in experiencing the growth and this is why they have tried to share their fundamentals of growth with the marketers to help them put more focus on their app and more importantly the people using it. So, learn what you can from the experience of others rather from those who are already making it big and reap maximum ROI.