SEO is an evolving concept for digital marketers. So as the best practices related to SEO are changing and evolving by the day. So, it can become difficult to identify what is the truth and what is not.
This would be confusing unless you have up-to-the-minute information about optimization tactics. No wonder, there are many exaggerations and fallacies surrounding SEO.
According to an article published on INC.com about common SEO myths;
when Google changes its algorithms from time to time, it makes it easy for us to start believing the myths. The time comes when it gets difficult to execute these changes.
If you have an online business, it is imperative that you should learn to separate fact from fiction. Else, you will end up taking the wrong business decisions based on these SEO myths.
You will implement incorrect strategies that will lead to missed business opportunities. The more you learn, research, and understand SEO, the more your business will move forward in the right direction. You will be able to plan strategies that work.
Social media helps in ranking
Keyword density has an effect on web page rankings
Optimizing your site is a one-time task
Content is not important