4 Common SEO myths To Avoid While Creating Online Marketing Strategies

SEO is an evolving concept for digital marketers. So as the best practices related to SEO are changing and evolving by the day. So, it can become difficult to identify what is the truth and what is not.

This would be confusing unless you have up-to-the-minute information about optimization tactics. No wonder, there are many exaggerations and fallacies surrounding SEO.

According to an article published on INC.com about common SEO myths;

when Google changes its algorithms from time to time, it makes it easy for us to start believing the myths. The time comes when it gets difficult to execute these changes.

If you have an online business, it is imperative that you should learn to separate fact from fiction. Else, you will end up taking the wrong business decisions based on these SEO myths.

You will implement incorrect strategies that will lead to missed business opportunities. The more you learn, research, and understand SEO, the more your business will move forward in the right direction. You will be able to plan strategies that work.

For your better understanding, here are four common SEO myths to avoid while creating online marketing strategies:

Social media helps in ranking

No, it is not because Google has confirmed that social media does not help in SEO and rankings directly. For some time, Google+ used the authorship concept to determine who individual content creators on social platforms are. That was a thing of the past and gone forever. Most of the times, it is the links to your blogs from Facebook or Instagram as well as the internal links. When pointing at such links, businesses gain followers from within those social networking sites. Backlinks lead to rankings. It is true that social media has an indirect impact on links, but that is it. It does not mean that Facebook or Instagram posts will boost your website’s rankings. No way! To cut a long story short, social media has no direct impact on your SEO. There is no doubt about the same. Also Read: SEO techniques to increase your website ranking.

Keyword density has an effect on web page rankings

It is true that the use of keywords (KWs) matter in content. Their use in an article or blog naturally, matters but chasing a set of search phrases in page content does not matter in SEO. In some cases, when you use KWs frequently in content, it affects your website’s rankings. It is called Keyword Stuffing or Spammy Content. First of all, Google does not like a content stuffed with Keywords and articles that lack useful information for the users. If you use Keywords that are irrelevant for a topic or you become obsessed with keyword stuffing, Google thinks your website is manipulative and not an authority or relevant source to access information. Again, Google identifies synonyms, word stems such as “ing” and “s”, and other English language variations. Google has improved that one thing over these years. Back in 2000, it was necessary and beneficial to keep KW density to 5.5 percent for most shopping-related search phrases. If you used more than 6-7 percent KW density, your website will face a Google penalty and see your rankings do down significantly. Today, these SEO techniques no longer work because Google rewards websites that use natural language and seamless blending of KWs into the text. If you want to learn more about the correct use of KWs, you can look for a reputed SEO company in Melbourne.

Optimizing your site is a one-time task

It is the greatest misconceptions of all. When it comes to optimizing your website and its content, it is a continuous process. That is because Google is changing its algorithms and coming up with new updates more often than not. Then, how could SEO be a one-time activity? It is common sense. Today, SEO is a set of best practices to improve your site’s rankings in the SERPs. You need to perform regular SEO audits every year to analyze the performance and efficiency of your website. SEO isn’t a one-time best practice that you implement once and forget all about it. Whether you are developing a new website or revamping an existing one, you need to tweak your SEO tactics whenever required. It is not a one-time process. There is no doubt about the same. If you sit back, relax after optimization, and never implement the SEO techniques in the future, you can never launch a successful website. If thousands of aspects have an impact on Google, your website always has numerous opportunities to improve from the SEO perspective. Did you know that there are tens or hundreds of variations when it comes to your keywords for your business? If your competitor ranks better in the SERPs than your website, it is not the sole way to achieve high rankings. There are other ways that you can explore and improve your site’s ranking on Google. Also read: SEO mistakes to avoid when launching a new website.

Content is not important

Google values quality content. Therefore, if someone says that it does not matter, it is nothing but a lie. Your website content, in-house blogs, guest posts, and articles tell Google what websites or which search terms to rank in the SERPs. The links inform Google on how to rank a particular site. Therefore, content is dead or links do not matter are nothing but myths and fallacies. As a business owner, you should stay away from such lies. Therefore, to drive more traffic to your site, write quality content and share and promote the same using social media. Content will not spread like magic. When people like your post on Facebook or share an Instagram product image of your company, it helps in improving your online visibility. It is information that people look for and therefore, you must make your website rich with content and relevant KWs to drive traffic, generate leads, and drive sales.

Conclusion

Stay away from these myths and read up Google algorithm updates to rank better in the SERPs. The use of quality content, right KWs, and high-definition photos will boost your site traffic.