It’s easy to talk about the importance and benefits but quite complicated when it comes to applying these basics in your marketing strategy. Therefore in this chapter, we will be talking about how to build a content marketing strategy for your business. And, why is it necessary to make your content marketing strategy?
Current digital technologies are impacting our traditional marketing funnel and marketers are still figuring out to do best to fit into same. However, they need to understand that the old marketing sales funnel has been changing to a content marketing funnel (in reality) which many brands are still doing their best to figure out.