What is Marketing Sales Funnel?
Marketing sales funnel commonly known as Sales Funnel or Revenue Funnel consists of the following stages:- Awareness
- Interest
- Decision
- Action
A funnel that has a low conversion rate which is why it is called a “leaky funnel”. Where the leak takes place in those four stages tells marketers or businessmen to what layer of the funnel needs work on.
The big problem with the traditional sales funnel is that it really doesn’t address how modern consumers and make them buy.
Likewise, when it comes to content marketing funnel, the marketers or companies don’t know how to create content? How content marketing, as well as companies, can come together and work like one?
Marketers ask questions like:
- How many blog posts should I write?
- How often should I be tweeting every day?
- Is there a specific percentage of my budget that I should be spending on video?
- Do I really need to write white papers and ebooks?
So, what is Content Marketing Funnel?
The purpose to generate various kind of content is to convert visitors into actual customers. The same been is encouraged by a content marketing funnel which is a system that helps to convert as many leads into customers. Through step by step content flow, the marketer can gain as many as potential customers to pay for your products or services. The sales funnel has a major flaw that there are chances people are your leads or potential customers, however, there are fewer chances they would actually buy your product due to leakage. The leakage is there are chances that as potential customers move through the funnel towards the much narrower neck (as mentioned in the picture), many will drop off. To overcome this leakage, the content marketing funnel has made a little variation in the actual sales marketing funnel. Its basic agenda is to make sure the smaller number of leads will actually make it through the entire funnel and become paying customers. A content marketing funnel has three broad stages:- Awareness – when a lead or visitor first discovers your brand
- Evaluation – when a qualified lead (or potential customer) decides to find out whether your product or service is the right fit or not
- Purchase – this is the stage every business desperately wants to achieve when the prospect gathers the last bit of information they need before deciding to buy and becomes a customer.
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Happy Customers
Don’t agree, let’s take a look:
In your marketing plans, you have only or around 5% chance to sell your product or services to a new customer. However, if you have an existing happy customer, there are 60-70% chance to sell the same product or services to a repeat customer. We agree every business needs to work on to get new customers. However, your marketing strategy should be designed in such a way where you can target your new audience as well remarket your happy customers again. It’s been stated that 65% or more of a small business’ revenues come in through existing customers. You agree or not, a little 5% reduction in customer defection can increase revenues by 100%. The marketers as well businesses need to work on strategies where they can target to retain their old customers. Today, only 32% of companies are trying to retain their customer. Rest yet need to focus on that. Competition is serious.What type of Content Goes with Content Marketing Funnel?
Now, the real question arises: What kind of content belongs at which stage? Here is the answer to your query in a simple way. We have shared different examples to signify which type of content belongs to which stage. Have a look!Awareness
- Ads
- Landing Pages
- Website
- Videos (Explainer or Product Demo)
- Infographics
- Handy Checklists
Evaluation
- Ratings & Reviews
- Questionnaires
- Self-Assessments
- E-mails
Purchase
- Social Media
- Blog Posts (How To’s or Guides)
- Whitepapers/E-books
- Case Studies
- Webinars
Happy Customers
- Surveys
- Special Offers
- Contests & Giveaways
- E-mails
- Social Media
- Blog Posts
- Whitepapers / Ebooks
