By definition, content marketing is a strategic approach aimed at content planning, creation, curation, and distribution. Companies use content marketing to engage the audience, generate leads, improve branding, and achieve other business goals.
It’s easy to talk about the importance and benefits but quite complicated when it comes to applying these basics in your marketing strategy. Therefore in this chapter, we will be talking about how to build a content marketing strategy for your business. And, why is it necessary to make your content marketing strategy?