Artificial Intelligence into Content Marketing: How It Works?
Content marketing activities consist of an array of repetitive and not so intelligent activities that can be better carried out by machine to help the process become more efficient. Some of the key tasks that content marketers need to focus on include keyword discovery, planning topics, researching on the topics, testing the landing pages, scheduling publication and social sharing of content, analytics review, and analyzing various content strategies and their possible outcomes. Yes, for these tasks the precision-driven computing power of AI algorithms and apps can be highly appropriate. Apart from these mundane tasks, for creating creative content also AI is increasingly being seen as the most promising technology and already some media organizations are using AI for writing content. From 2014, Associated Press (AP) started using AI for producing information based reports and according to the media giant, in these years they have been highly successful in delivering more news reports and articles. So, those days are not far when even the creation of creative content will be taken care of by AI-based algorithms and systems. There are many startups and ventures that are now utilizing AI for content marketing and content creation. Mostly, the AI-powered content marketing is now focusing on the audience research and garnering most relevant user insights based upon which appropriate and most engaging content pieces can be created. In this respect, we must remember that AI is the gross term representing a host of technologies ranging from neural networks, machine learning, deep learning, natural language processing (NLP), and natural language generation (NLG). While most machines function based on a set of logic and rules, AI in a Machine can proactively set new rules and conditions as per the audience interactions.Build Better Content Marketing Strategies With An AI Marketing Assistant
Can there be an intelligent marketing assistant that can look after a plethora of content marketing tasks? Yes, IBM Watson Lucy is the latest and most appropriate example of such an AI-powered intelligent content marketing assistant. IBM Watson Lucy has emerged as a really powerful and highly equipped tool to help marketers carrying out content research, content categorization, and creating a content strategy. The tool literally can perform tasks that a whole team of marketers needs a whole month to do. Are you intrigued about how an intelligent AI marketing assistant like IBM Watson Lucy works? Well, here we are going to explain some of the key ways Lucy helps in content creation and content marketing.- Lucy is capable to analyse every piece of data that any company owns. Based upon such a massive volume of data Lucy is capable to answer any question irrespective of the level of complexity.
- Some of the questions in regard to your content marketing strategy and planning that Lucy is capable to answer include, the regions that you should target, the content mix one needs to create for optimum results, the competitive elements you need to address, the key personality traits and preferences of your customers, etc.
- Lucy helps you to categorize and segment your audience for addressing them with personalized content.
- Perfecting content strategy by evaluating the outcome of a variety of content strategies and their outcomes.
AI-Based Content Marketing: Most Important Use Cases
Now that the role of AI in boosting the efficiency and productivity of content marketing has been explained, we need to have a look at the specific areas where AI is most effectively used by content marketers across the niches. Let us explain these use cases of AI in content marketing.-
Scalable Content Production
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Content Strategy and Planning
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Content Personalization and Recommendation