In recent years, there has been a steady growth in the popularity of YouTube as a content marketing platform. The fact that an average user today prefers video content over conventional textual material is one of the main reasons for this popularity. Today, YouTube is the second most popular web search engines. For video-making enthusiasts, this presents a host of opportunities. Firstly, you do not need to make any payment to start your YouTube channel. Thus, if you can come up with a digital marketing strategy that will appeal to the audience, you will be able to drive brand engagement. As your channel gains popularity, brands will be interested in posting ads on your channel, thereby driving home better profits. In this article, we shall talk about how you can use YouTube to generate passive income for yourself.