The Ultimate Guide To Mobile Marketing And Why You Need It

Close to 70% of web traffic comes from smartphones.  The above statistic just proves the point that mobile marketing is the future of digital marketing. The world around us is getting more and more attached to their smartphones and this is something that you can take advantage of as a business owner. Mobile marketing has made it easier for businesses to discover a larger audience and promote their business using the latest technological trends. Though this is something extremely beneficial, most brand owners still don’t know what mobile marketing is and how it can help their business.  Let’s understand what mobile marketing is in general terms:- To put it simply, mobile marketing is a type of digital marketing that’s targeted towards promoting business to smartphone users specifically. It’s a part of the bigger umbrella which is also known as internet marketing or online marketing.  This strategy is all about giving a personalized experience to the audience that relies heavily on smartphones for everything they do. Mobile marketing focuses on analyzing mobile user behavior and promoting services based on that analysis.  Why is mobile marketing so crucial for businesses in the current timeline?

• People are starting to spend more and more time on their mobile

An average American spends close to ten hours every day on his mobile device.  You can just imagine from this statistic that the usage of mobile devices around the world is increasing with every passing second. Due to the ease that comes along with it, people are using mobile for almost everything.  This makes mobile marketing much more essential than it was in the past. With such a big amount of traffic coming from mobiles, it’s necessary to take care of these users and market your business based on their requirements as well. That way, you can focus on a bigger target niche and have better chances of driving traffic to your business. 

• Consumers are leaning towards businesses that provide quick services. 

The world is evolving way too quickly and the need for speed has also taken over the marketing industry. Customers are now choosing brands that are ready to provide services at the snap of their fingers.  Mobile marketing intends to target customers on their smartphones and provide quick services then and there. It’s one of the most efficient ways to connect with the target audience quickly and understand their quickly changing needs. Thus, it’s suggested that businesses should start focusing their attention on mobile clients since it’s also easier to match the customer’s pace through mobile marketing. 

• Mobile marketing has proven to be directly connected to in-store purchases. 

Customers who seem to be impressed with the mobile marketing of a certain business are more likely to visit the brand’s physical store as well. Walking through the store as well can be linked directly to offering discounts over the mobile app or website.  Search engines these days also prefer websites that are mobile-friendly or that keep mobile consumers in mind during development and marketing. Therefore, mobile marketing can be an amazing way to improve your online presence and rank higher on the search page results. And higher ranks ensure more traffic and more customers falling in love with your business. 

• It’s much easier to get personal with clients and focus on their consumption needs. 

As the brand owner, you always wish to strive to be as personal with your clients as possible. Though traditional marketing provides tools to do the same, mobile marketing certainly makes the task much easier for businesses. Smartphones are one of the best ways to capture every individual’s interests and needs. It’s much easier to be closer to the customer and understand exactly what they expect from your brand. Being able to personalize your services to tailor to the audience will make it easier to stand out in the competitive market as well. Customers also learn to trust your brand quickly once they realize that you care about giving them the best experience. 

• Social platforms encourage and support mobile marketing as well. 

About 3.5 billion people in the entire world are on some kind of social platform.  Social media has become one of the most amazing blessings for businesses around the world. It has connected people to brands that are ready to cater to their needs and provide quality services every time.  Social media platforms like Instagram, Facebook, etc are now helping businesses to target mobile consumers as well. These platforms have made it easier for businesses to place ads that are perfect for mobile users. Mobile marketing along with social media marketing can give your business the best chance to promote your business and target the mobile client efficiently. 

• Currently, it’s simpler to invest less and still make tremendous profit from mobile marketing. 

Marketing these days isn’t cheap – gone are the days when you could have a tiny budget and still be able to promote your business comfortably. And the thing about mobile marketing is, it’s only going to get more expensive in the future.  Right now is the best time to start testing mobile marketing for your business and see how better your performance is in the market. Targeting mobile users also enables you to reach a different audience base and get the chance to earn more revenue. That’s why it’s essential to start focusing your attention on mobile marketing now when it’s not that popular and start using it to improve your brand’s image and customer base.  Conclusion:  Mobile marketing isn’t going to fade anytime soon – many researchers and studies around the world believe that it’s only going to get more popular in the near future.  And if you haven’t already considered it for your business, in this article, we have talked about multiple reasons why you must utilize mobile marketing to market your brand as well. If you have any more questions about mobile marketing or digital marketing in general, we are one of the best digital marketing companies around. So feel free to reach out to us and we would be happy to help!