Humans are connected to their phones more than ever. You walk past a group of people and you see them constantly using their phones. In fact, it is safe to say that mobile phones have managed to become an integral part of our lives. So, with an increase in the usage of smartphones, it becomes more important for marketers to utilize this channel. Think about it, emails are read on the phone, information is searched via mobile devices, people use several apps to meet their requirements. This means it is no longer a technology that is only used for bridging the gap between two individuals. The impact is far-reaching and billions of people use it on a regular basis. Be it for online transactions or to help a business achieve success. Without further ado, let us dive right into top trends for mobile marketing and see how they can help a business succeed.