Arguably, the hardest aspect of blogging is the ideation process. You may be the most confident writer in the world (even if you’re not, you can use a professional blogging service to do the actual writing. This guide will still be useful to generate content ideas), but if you can’t find out what topics your audience is interested in, the chances of getting eyeballs on your content in the long-term are minimal. The good news is that you don’t need to use expensive paid tools… in fact, you don’t even need to sign up for anything. This article will explain step by step how you can use the standard Google search to qualify and structure your blog posts that dramatically increase your chances of ranking higher, and ensure your content is seen by your target audience. This method is as simple as typing different variations of your topic into Google and allowing the search engine to return a load of valuable information on search interest and competition, as well as give you a good idea about what information you need to include to write a high-quality blog. This article will explain step-by-step how to unlock this information and use it to create better blogs.
Using Google to find content worth writingThe golden rule of blogging is to write something that people want to click on and read (and, of course, ensuring that the content on the page matches what the audience is searching for). You could go down the route of sending the blog to your email list and sharing on social media, and this may be a good idea to get a few eyeballs on your content in the short-term. However, to make your content work for you in the long-term, you need to be ranking highly in Google for popular keywords. This ensures a near-constant flow of individuals interested in your topic flowing through your website and helps you grow both organically and quickly. As mentioned above, you could use free or paid tools to identify potentially lucrative keywords. However, there is an easier option – Google search. Keyword tools (including the one provided by Google itself) provide estimations on monthly visitors, but these figures are not always accurate. What you should try instead is to start typing your proposed topic into the Google search bar and see if autocomplete will suggest results. If autocomplete suggests your topic, you may be on to a winner. The reason for this is that autocomplete relies on historical data of actual searches rather than estimations, meaning if autocomplete suggests a topic, there is likely enough interest to warrant a blog post on that subject. Here is a step-by-step guide:
- Go to www.google.com
- Start typing in your proposed topic slowly. After 3-6 words, the autocomplete feature should start suggesting results.
- Check the list of suggested searches and see if your proposed topic is on the list.
- If it is on the list, it could make a great blog topic. If not, try again by rephrasing your search.