We can all agree that the previous year has brought about a slew of changes to the workplace and the entire premise of running a business. The pandemic (and its economic repercussions) have both affected how people communicate, collaborate, and organize their work. However, many companies have been heavily focused on customer-centric strategies to make sure that their target audience is happy and taken care of despite all the turmoil. On the other end of the communication spectrum, you have employees whose work-life balance has been shattered, and their need to simplify in-house interactions has become much greater than before. With that in mind, your business can benefit from creating a balanced communication strategy that relies on various software and digital tools to make both employees and customers happy. The world is now brimming with tech solutions at every turn, so you’re probably at a loss as to how to pick them. This guide has been designed to help you do just that: narrow down your focus and invest in the smartest communication tools and productivity tools to serve your customers and employees alike.