It doesn’t matter how small of a business you are managing; upscaling your sales can happen when you play your cards right with the effective marketing strategies for e-commerce platforms. What if we told you that the opportunity to popularize your products and to develop as a better entrepreneur is within arm’s reach?Skip the dreadful routine of publicizing your listings and indefinitely waiting for purchases to happen, and explore the most effective ways to sell your products on Amazon! In this article, we will discuss Amazon’s history, the benefits of social media marketing, and how you can sell your products at ease with Seller Interactive’s services.
The history of Amazon dates back to 1994 when it was founded by Jeff Bezos as an online book-selling company in a garage. With Amazon’s trajectory veering towards becoming a corporate success, they opened their doors to the public in 1997 when the IPO rates were $18. The following year, Amazon started engaging in international trade to build a fulfillment center infrastructure. This track led to more business growth that exceeded any other company’s development.After 9 long years, Amazon plowed through a $10 billion benchmark and contributed a couple of innovations throughout the 2000s including an Amazon Web Service (AWS), Kindle Unveiled, Amazon Fresh, and Amazon Music.Since 2010, Amazon has released a cloud computing area with AWS, a crowdsourcing feature with Amazon Mechanical Turk, Amazon Restaurants, Amazon Prime Video, and an integrated grocery store to Amazon’s arsenal. By 2018, Amazon reached the trillion-dollar mark and they commemorated 25 years of business on July 5, 2019.You too can mimic this success story by starting a business on Amazon.If you wish to get inspired by Amazon stock, just click on the link we’ve provided. When you’re ready, we’ve prepared 3 effective ways to sell products on Amazon—straight from the experts!
Develop Social Media Marketing Strategies
Garnering increased sales is not limited to advertising on Amazon. Believe it or not, social media does wonders for your business as a market strategy because of its extensive reach to 2.1 billion users across the globe, and its accessible range of perks.According to Jason Bowden of SocialMediaToday, social media marketing, or the usage of social media sites and websites to promote a product or service, can be paired with search engine optimization (SEO) strategies to enhance the buildup of organic (unboosted content) traffic.When a business owner opens their channels to social media, it involves manipulating language or voice of one’s content—aiming for “earned media” through user-generated content such as product reviews, testimonies, comments, or shares, and comprehending analytic tools to track the progression, objectives, and engagement success of a page.Shifting to social media has become more of a need than a want. If you take a closer look at the social consumer statistics, you will see that:
76% of businesses use social media to meet their marketing objectives
40% of online consumers in the US shop in-stores through smartphones
71% of the buyers are responsive to social media recommendations or feedback
There is a 133% increase in revenues for business retailers through social media
Social media reviews are perceived as trustworthy sources of information
Most successful brands all have social media pages to widen their target market
So how exactly does linking your Amazon business to social media benefit you in the long run? Below are some highlights as described by social media experts when you take up courses in social media marketing:
Ability to grow your business from scratch
Capacity to make money as an affiliate marketer
Freedom to create strategies that expand audience reach
Increased product sales through social media presence
Application of social media advertisements to promote brand awareness
Utilizing Google Business to enhance your SEO skills
Obtaining a certificate of completion and adding it to your resume
Think you’re prepared to learn more about social media marketing? Test your knowledge of it first by answering some of Henry Khederian’s questions in the article!File Name: search-engine-optimization.jpgAlt Tag: search engine optimization
Incorporate Search Engine Optimization
As mentioned earlier, social media marketing can be improved. One of the options that you can explore is by pairing your strategies on social media with an Amazon SEO system. In a nutshell, SEO is defined as a process of improving the quality and quantity of a social media page or website from search engine results.When you have the mindset of an SEO specialist, you target the structure of unpaid traffic (more known as organic content) more than paid traffic (or boosted/sponsored content). Traffic originates from various searches, be it images, videos, academic texts, news, shopping features, and more; it’s like looking at Google’s search results and switching from “all” to “images”.By gaining some background on SEO best practices, you will learn how to improve your business blog, apply the correct number and format of keywords, analyze site visits, and more. At the same time, you will realize that there are 3 primary types of SEO that you can use to upscale your products on Amazon:
Interesting, right? You can start learning more of the basics with this Amazon SEO tips.
Secure and Monitor Your Amazon Business
Now that we’ve discussed social media marketing strategies and SEO, it is noteworthy to mention that brand registration, legal assistance, and other Amazon brand or product concerns ought to be available for your convenience.Delving deeper into the aspect of surveillance, guaranteed protection, and immediate help desks, here are some of the services and business strategies that you may want to incorporate to secure and monitor your Amazon business:
Full account management
Search engine optimization
Sponsored advertisements management
Account suspension appeal and reinstatement
Reimbursements and refunds
By the virtue of these features, your business on Amazon will steadily expand, and you save yourself from the headaches of dealing with hijackers or counterfeiters. Furthermore, suspension cases and difficulties in promoting the originality and quality of your product listings will be taken care of.
Growing your business on Amazon is a tough process. Aside from marketing your products effectively, you also have to worry about protecting your business from black hat sellers. But with enough determination and knowledge, your business will flourish.If you’re feeling overwhelmed by all this, know that there are professional Amazon agencies that specialize in all of the features we mentioned above. At Seller Interactive, we offer account management through our expert Amazon service team. Partner with us, and we’ll take care of the rest. Get in touch today and we will connect you with a professional representative to walk you through our processes!Did this article help you in any way? Let us know in the comment section. We would love to hear from you!Author’s BioJayce is the managing director of Seller Interactive, the top Amazon marketing agency helping brands grow their business. As an expert in content marketing, Jayce has worked with top Amazon advertising agencies and brands such as GoDaddy and Toyota. He is eager to offer his expertise inAmazon listing optimization services for brands.