What Is SEO And How Does It Work

What Is SEO And How Does It Work

What is SEO, how does it work and how can you grow your business on digital platforms by doing SEO, We will discuss all of them in detail in this article, so let’s start.

What Is SEO

To better understand, take the example of Ruchi. Ruchi is a chef who runs her restaurant. To expand her business, she decided to create an online presence. Ruchi began searching for a solution on the Internet. That’s when she came across SEO, or search engine optimization, a term she’s never heard before. So let’s take a journey together and help her learn about SEO. 

Search engine optimization is a method that could improve the quality and quantity of the audience coming to Ruchi’s website from search engines. It could increase brand awareness, attract local customers, and build credibility and trust. And all of this is possible without having to spend a single penny to bring visitors to her website.

Types of SEO

Ruchi would have to take advantage of the two types of SEO, on-page and off-page SEO. Ruchi first decides to tackle on-page SEO and get that sorted. 

On-Page SEO

On-page SEO involved Ruchi optimizing her website both in terms of content and technical aspects, including the HTML, source code, schema, meta tags, and more. She started by using tools like Google Adwords, Ahref, and Semrush to identify popular search terms associated with the recipes she planned to publish on her blog. She began to look for search terms related to the broader area of cooking, and related topics. 

Once she found these search terms, she began to incorporate them into her recipes. She started by providing an introduction to the recipe. With this, she could provide an engaging beginning to her story, like how the dish reminded her of her childhood and enabled her to naturally include the search terms in the blog. 

She also included these keywords in the actual recipe as well. Additionally, she added pictures, videos, time-lapses, and more to increase credibility and engagement for her content and subsequently persuade search engines to show her content to more people. After this, she moved to the website meta content that search engines display when her blog appears in search results, she optimized the meta tags, alt tags, header tags, and more. This completed the on-page aspect of SEO.

Off-Page SEO

After doing on-page she saw a significant increase in the number of visitors coming to her page. Having done all she could on her webpage, she now decides to explore what could be done off-page to improve her page’s visibility on search engines. 

Off-page SEO involved Ruchi doing things outside her site page to help increase its search engine rankings. Making optimizations outside the site would improve the site’s popularity, relevance, trustworthiness, and authority. This is possible with the help of reputable websites, vouching for your content with backlinks, social media marketing, guest blogging, linked unlinked brand mentions, influencer marketing, and much more. 

Ruchi also understood that for her content to reach people, she would have to promote it on social media platforms like Facebook, Twitter, and Instagram, as well as niche platforms like Quora, Reddit and Medium. These could help her achieve greater reach for her website by sending stronger social signals to search engines, leading to the page being shown as highly relevant for related searches and audiences. And even after understanding and implementing all of this, Ruchi had just scratched the surface of what was possible with SEO. 

Technical SEO                                                      

Technical SEO is about the behind-the-scenes stuff on your website that affects how easily it’s found and used. Good technical SEO helps both people and search engines understand your site better. But things like slow pages or broken links make it hard for everyone. It includes audits, fixing duplicates, and making sure everything loads fast.

Now let’s go back to Ruchi. Ruchi decided to take up Digiperform’s digital marketing certification, with classes covering just about everything she needed to know about SEO. It was only a matter of time before Ruchi began to implement her learnings on her website and saw a massive uptick in the number of viewers coming to her website. 

After doing SEO for her website, she starts earning money off the site by setting up an online shop, and with that, we’ve covered an introduction to the concepts of SEO and the possibilities it can open for you, either as a marketer or a business owner.

CONCLUSION 

I hope you like all the information we have given you in this article.

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