Social media has become a major part of the business world. Any business with an online presence makes use of social media to target potential customers or to promote their products and services.
With around 500 million people on Instagram and 1.69 billion on Facebook alone, social media is a powerful tool that can assist businesses to reach a bigger audience and to develop their brands.
Many businesses want to have a social media presence but may not have experienced staff for the job or don’t want to hire an in-house team specifically for this task.
For example, social media in the IT industry may not be a priority at first and as a result, IT companies may have no experienced staff to run their social media channels. An effective solution for them is to hire a remote social media team.
According to Mobilunity, social media is a dedicated role and, therefore, a committed remote team or company is required for the job.
Today, increasingly more businesses make use of remote social media teams because of the many benefits it offers. This includes access to experienced social media professionals and affordability compared to hiring in-house.
Why Social Media Is One of the Most Powerful Tools in Digital Marketing
Social media is one of the easiest and most profitable digital marketing platforms for businesses. An effective Social Media Post Idea can help you to significantly increase your brand’s reach. Benefits of using social media for business include:1# Affordability
Almost all social media platforms are available for free, allowing you to get your business seen – cost-free! To increase your reach, even more, you can run ads on some platforms for a small amount.2# Targeted audience
Social media platforms such as Facebook and Instagram work with complex algorithms, which means that users only see what they are interested in. This allows your business to reach a more targeted audience.3# Better engagement
Social media allows you to communicate and interact with your audience in real-time. This enables you to create credibility and will add a more personal touch to your brand.Why Social Media Companies Are So Important
In recent years, social media for business has boomed. Consequently, many social media companies were established. These companies specialize in the successful running of your social media pages and the management of your campaigns. But they go beyond just posting updates to your channels. They also find new opportunities to get more visibility for your brand, engage your target audience, and monitor your results. These companies have access to the right social media management tools, including highly accurate analysis programs, to ensure successful campaigns.10 Best Social Media Campaigns
What makes successful social media campaigns? Is it unique hashtags, collaborating with other brands or user-generated content? Let’s take a look at ten well-thought-out social media campaign examples by leading brands and the elements which make it successful.1# Mc Donald’s: ‘Our Lights Are On’ campaign

2# Walmart: ‘Staff’ campaign

3# Volkswagen: ‘Regular People’ campaign

4# Taco Bell: ‘#F21xTacoBell’ campaign

5# Gillette: ‘#TheBestMenCanBe’ campaign

6# Dove: ‘#ShowUs’ campaign

7# Purdue: ‘Day of Giving’ campaign

8# Marmite: ‘Brexit’ campaign

9# Apple: ‘#ShotoniPhone’ campaign

10# Casper: ‘Sleep Channel’ campaign
