The advent of smartphones changed the way people communicate and do stuff around the web. Shopping has also become an easy task for smartphone owners because they do not need to log on to their PC to find the products they need. The ease of access that handsets offer makes it easy to tap and order whatever you want in seconds. Mobile payment platforms also facilitate an easy flow, giving mobile commerce a solid ground to thrive. With the current growth in mobile eCommerce, there is every reason for businesses to create mobile apps for their stores. And once you have your app in the market, it is essential to measure its performance to determine how you can scale the business and what sections need improvements. Metrics are essential in every business. If you have created your mobile app and are wondering how you can use it to grow your business, then you should familiarize yourself with these seven facts about analytics in mobile apps.