Everyone looks for an easy way to communicate with their loved ones to deliver their messages. For our personal equations, we generally prefer text or WhatsApp messages; however, in businesses, email is the easiest personal way to reach out the target customers. Statistically speaking, more than 34% of the people worldwide use email which in number, is almost 2.5 billion people. It’s even predicted by marketing experts that there are high chances the population of email users will increase to 2.8 billion in the coming 2 years. The world sends almost 196 billion emails daily; out of which the majority of business emails is 109 billion. Email Marketing is one of the vibrant and powerful ways to connect with your customers globally. With this tool, you can cover many topics that can benefit your business like changes in your company, victories, request feedback to your customer, etc. The list is huge and endless. With the help, email marketing tools, marketer or businessmen can channel the best marketing resources to increase sales. These marketing strategies help to measure your performance that could be used to evaluate the efficiency of an investment or to compare the efficiency of a number of various investments. Basically, as a marketer, you must be able to measure what you have gained from the investment in your email marketing campaigns and what you spent on it.