In order to make your website or any other design more interactive and effective, you must first understand the psychology of the users before implementing any feature or incorporating any element in your design. With each passing day, the demands of the users are not only increasing but are also becoming diverse and at times difficult to meet with. However, as a creator, you should not be intimidated by it and ensure that your designs to connect more with the users.The best way to do this is to add a “human element” in it. For this, you will need to consider the psychology of the users. This will make sure that your website, as well as the user experience design, is real in all respects including:
Beautiful in aesthetics
Great in appeal
Very useful and effective
Real and perceived motion
Establishing an emotional connection.
However, in most cases, the website designers often encounter a lot of common problems in UX (User Experience) design. Due to the fact, they do not consider their users as real people having emotions.No matter how crazy it may sound to you, it is a proven and well-established fact that designs that is more humanistic and created by following the best design practices often result in a high level of engagement. This ensures a better user experiencebecause the users can connect with the design both physically as well as emotionally.
Design for humans
The best way to go about is to follow the basic mantra in UX design: humans come first. Say it aloud and repeat it before and during the planning and designing phases until you hear these words echo in your head.
If you follow this principle for every project it will help you in many ways such as:
It will make you actually be and feel more human
It will help you to be intentional in your actions
Also, it will facilitate the interactions
It will ensure better design and most of all
It will help you to empathize with your users.
To make sure that you are designing for humans, build a user persona. You can use fictional identities for this by composing them from your user research. This will help you to prevent guessing about the users and their behavior allowing you to design keeping their needs in mind.
Predictable and comfortable design
Next, you should focus on your design and make sure it is for comfort and is predictable. When it comes to designing, there are a few specific elements in this process that you simply cannot change such as the screen size or the type of device. However, you can always make an alteration to render things in a better way to make your designs more comfortable and usable in different settings.Comfortable design is that which ‘feels right.’ in order to ensure this you must consider the following:
The thumb patterns must be accessible and reachable to be used comfortably on mobile devices.
You will need to consider different phones for this, the hands using it, the sizes of the buttons and other elements and swipe actions.
You must also consider the size of the typeface so that the users do not have to squint while reading a copy.
Make sure that you provide a better contrast that will work well in all types and varying conditions depending on the type of devices used to access your app.
The movements and motions must also mirror real-life and consider the physics and dynamics of the mobile phone screen to ensure better micro-interactions.
The more you can make the users feel comfortable the better will be the experience provided increasing the chances of repeated interaction with your product.
The emotional connect
Connecting with your users emotionally is highly important to make your design a success. In order to make sure that you do so, you must focus on one and only one specific emotion you want to convey through your project. Doing one well exceptionally is far better than getting wrapped up while creating a number of emotional experiences. When it comes to emotional connection, there are two things to remember:
The design created must establish a relation between the users and your product and
The design should also, create relationships between all other users.
There is a lot of ways in which you can create a better emotional connection with your users but the color seems to be the best way to do so because it stirs emotions in the viewer almost instantaneously. Make sure you use contrast and complementary colors that will reflect the vibrancy and evoke diverse moods in the users in different ways. For example:
Red will conjure up excitement and passion
Orange will give a lighthearted feeling to the design
Green will promote prosperity both financially and physically and
Purple will convey luxury.
Apart from the color factor, an emotional bond can also be created effectively using better visual content, copywriting, the conversational tone, brand loyalty, and others.
Considering the mental triggers
When it comes to UX design, understanding human psychology and the mental triggers a little bit will take you a long way. The concepts to follow for this include:
Doing something for other people as they will return the favor
Looking at the behavior of others especially when you are not sure how to react
Including a social stream to make the users feel they are a part of a larger group
Considering the users want that they cannot have by providing time-limited deals
Following Hick’s law by not providing more choices as that may lead to decision paralysis
Providing things to the users that are relevant to them at presents such as notifications or check-in tools
Implementing elements that stand out and using contrast to create a better focus as users will remember these most
Providing timely feedback so that the feeling of control does not disintegrate quickly.
These may feel a bit manipulative but these will help you reach a larger audience at the other end of the screen.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights clients, helping them to buy real Instagram likes. He loves to travel, write, and play baseball.