Whenever we look into social media platforms, we get fascinated by beautiful pictures and graphics. Agree or not? Have you wondered why gifs or memes get more engagement than texts? Even a child gets more attracted to pictures than any commonly written letters. The answer is simple, the human brain is more attracted to Visuals than Texts. It’s already been forecasted by Marketing Gurus of the World that Visuals will dominate 2019 than any other form of content strategy. Visual Marketing will lead the online marketing industry and urge businesses to incline more towards it. Images and videos will become the ‘Universal Language’. As 2019 is almost approaching, let’s discover why we should focus on Visual Marketing in 2019. In this post, you will discover:
- What is Visual Marketing? Or What is Visual Content Marketing?
- Importance of Visual Content Marketing
- Types of Visual Content Marketing
What is Visual Marketing aka Visual Content Marketing?It is the form of content marketing which refers to using images, pictures, graphics, infographics, videos, logos, signs, etc. to convey valuable information in an engaging visual format. Rather than sharing your content in the text form, this is the medium to connect with audiences through visuals. Major facts about visuals:
- 90% of information transmitted to the brain is Visual.
- The brain processes visual information 60,000 times faster than text.
- 40% of people respond better to an image than 1,000 words.
Why Is Visual Content Marketing important?Visuals have the power to attract and retain your audience. They have the power to increase the efficiency of your marketing campaigns. Whether you are following social media marketing campaigns, email campaigns, AdWords, etc; visuals can be very helpful and utilized in any form of marketing strategies. For example,
Why are visuals important for blogs?Blogging is the most important form of content strategy for any business. 38% of marketers believe that any marketing strategy is incomplete without blogging. Why? Because it is the ideal way to share information as well as deliver the right message to your audiences about your products & services. However, reading 1000 words doesn’t seem simple and interesting. Readers get bored reading plaintexts. Visuals can play a big role in this. Also, the same study proves that 68% of marketers use blogging for marketing purposes while 74% use visuals as a common type of content. Overall, the content marketing is the only marketing strategy that generates six times higher conversion rates than any other form of marketing.
So again the question arises, how visual marketing is important?
People Prefer VisualsAs we have mentioned earlier, humans are visual beings. As per the researchers, the online reader can only consume 10 to 20% of the information that they read over the internet (unless you have some super abilities like Mike Ross in Suits, which is next to impossible). However, if the same content is clubbed with visual elements, the information can be retained and go up to 65%. That’s why marketers should consider visuals and images in their content strategy and increase the frequency as well than simple blocks or lines of text. Secondly, people on social media are more likely engaging with visual content. In fact, 40% of online users will provide a more favorable response to visual content than plain textual content. For instance,
- Tweets with images get 150% more retweets than tweets without images
- Facebook posts with images generate 2.3 times more engagement than posts without them.
Increases ViewsVisuals play a big role in social media platforms. 94% of social media content generates more views which proves that people love to see visual content more than text ones. Visuals seem both informative and pleasing to the eye. Moreover, social media posts visibility increases by 48% if they contain visuals and videos. Attracting the right kind of attention with your social media marketing is essential for your campaign’s success. By adding visual content to your strategies, you’ll be able to attract the necessary attention required to get your message through to your target audience.
Increases EngagementHigh-quality visuals are more prone to gain views which will ultimately result in more shares & comments than a simple text would. Visual-based optimized content gets 37% increase in engagement than normal text content. Furthermore, an engaging visual content is more likely to go viral, meaning that people will share it further with their friends, family and other members of their online community. They can help the audience to better understand the message and appreciate the same as well. For example, you can deeply relate this point with memes. Memes are the highly engaging type of visual content that even used by the businesses to attract audiences. It is the funny but gentle way of humor to spread the message and increase the engagement.
Audience Loves VideoThe video is one of the most important visual elements used in content marketing today. If we talk about the overall traffic generated through content marketing, 80% of internet traffic will consist of video traffic. Generally, online audience prefers watching videos as it includes music, dialogues etc that gives a personal human touch. In fact,
- four times as many consumers would rather watch a video about a product than read about it
- 90% of consumers state that watching a product video is very helpful in making a purchasing decision.
- 64% of consumers are more willing to make a purchase after watching a product video.