Amazon is a huge market place that sells over 12 million items without even counting things like their original category of books.
Once you include Amazon Marketplace sellers (like yourself) the products offered to jump up to a whopping 353 million.
It’s no easy feat to get your product noticed and rake in the big bucks, but it’s entirely possible when you use the right digital marketing strategies.

What are FBA Calculators?
The Amazon FBA Calculator is a useful tool for any registered seller who is deciding whether to use Fulfillment By Amazon (FBA) or pursue an alternate fulfillment method. With the calculator, a seller has the ability to either compare FBA to FBM(Fulfillment By Merchant) or to simply calculate the fees involved with FBA.
1. Use FBA Calculators
This might be something you’re already doing or something you have written off as not helpful enough. In either case, it’s good to know exactly what an FBA calculator can really do for you. Their function goes beyond just telling you what the fee for a listing with the FBA program will be. There’s so much more there.- Some FBA calculators can help you pick new products to add to your line up by looking at what it’s going to cost to use the FBA program and comparing that to the best possible price you can charge.
- The price will take into account how competitive you can be while still making a profit. This will prevent you from over or under pricing yourself which could both result in losses.
2. Make Your Product Details Search Friendly
Your product details and even your listing’s title should be clear and enticing to customers. You should be focusing on what to say to optimize your listing for people searching Amazon for products like yours. Remember that Amazon uses this information to match customers to the right search results. Make sure any information you include is 100% accurate. There are a lot of options Amazon gives you as a seller to drill down what your product is and where it should be listed. If there’s a field you can reasonably fill in with accurate information, don’t skip it just to get your item posted faster. Details help you get the right kind of traffic and a better chance of converting that traffic into purchases.
3. Competitive Price Really Matters
Amazon is appealing to people because it’s where they know they can go to find some good deals on the same items that they’d have to pay more for in a store. This is even more true for the 63% of Amazon customers who enroll in Amazon Prime to get benefits like free two-day shipping. These customers, in particular, are going to be on the hunt for the best deal possible. To keep bargain hunting customers appeased you need to really focus on competitive pricing. This is another area where FBA calculators can help you figure out an effective pricing strategy. This is especially important when you’re in a category that is saturated with sellers. Don’t price yourself out of the market by making the mistake of not researching the best pricing that mixes value to the customer with a decent profit margin for you also. The key is to find that right balance and stick with it. Once you find what works don’t tinker around with things too much after that. Remember, if it’s not broken, don’t fix it.
4. Don’t Forget To Use Product Reviews To Your Advantage
Amazon reviews are a huge part of your success as an Amazon seller. If your product is selling quickly and in high volumes the more reviews you need to follow up on. Following up usually means sending some emails to customers (through email marketing) and asking them how they like their product. In the email, you can also ask them to leave a review about their experience with you and your items.
