1. DifferentiationAt the risk of oversimplifying the art of branding, you can boil down its purpose into one word: divergence. A good brand helps you stand out in a crowded field and separates you from the competition. If your logo or voice is too similar to the competition’s, you’ll run the risk of creating confusion.
2. TrustBranding is so much more than a logo. Establishing your company’s identity requires you to create a unique, vibrant voice that resonates with your audience and establishes trust. In short, don’t be something your business isn’t. Think about what your company represents and how you can use those values to create something that speaks with your audience—not at them.
3. ClarityHow many times have you come across a sign for a business that says nothing about what the company does? Don’t make your customers guess, because they won’t waste their time. Instead, make sure your branding covers the following topics:
- Who you are
- What you do
- What makes you different
- How customers can reach you