If you were asked to immediately share the number of types you lookup for things, news or facts online, you probably would not have a count. Such is the massive power of search engines today that we use them for all our daily needs without even realizing how dependent we are on them. Although there are hundreds of search engines across the world, for enhanced business development and SEO marketing you must focus specifically on the top most popular search engines. We have compiled an interesting study on 6 out of them.
GoogleThere is hardly any need to contemplate who can grab the first position when it comes to the most popular search engines globally. Google can boast of 86% of the desktop market share when it comes to online content, with 85% mobile traffic in its court. Google was created as a research project by Sergey Brin and Larry Page in 1996 but got rejected in 1999 by Excite when the duo offered to sell it for $ 750,000. Fast forward around two and a half decades and Google’s parent company Alphabet is today worth about $ 1.012 trillion and counting. The search engine continues to be the most popular choice of billions of users worldwide, triggering a chain reaction where both the cause and impact of its success lies in its massive potential traffic. However, this also leads to its most compelling shortcoming – escalating prices. Google PPC and paid advertisements are often the most competitive and expensive across the search engine spectrum. Also, businesses point out that Google’s format – with brief featured snippets and advertised results occupying both top and bottom spots in the page – is not working in their favour and reducing click-throughs. Despite all these complaints and demerits, Google continues to remain at the top of its game. Optimization Tips: Take professional help from an experienced SEO agency that can cater specifically to your SEO needs and also knows Google’s working well.