Online business is now in trend because of its flexibility and easy access. Everybody is now a social media user because there are millions of people having internet in their hands. When we say that people keep social media in their pocket, it means the Smartphone they use. They are mini-computers with the help of which you can connect with the rest of the world. People are now internet users, and therefore people from all areas and towns are connected in one place. And that place is none other than the internet. If somebody is running a business within their house, they can still communicate with the people out of their city via the internet. The easy access of internet and fast communication system has allowed people to run online businesses. It was an impossible thing years ago. But at that time, they had this thing in their subconsciousness that they will run something like an online business in the coming years. Later the advancement in technology and fast communication system turned the impossible into possible. Now for an online business, the only thing you need is a strong internet presence. If you can get a strong internet presence, you can grow your online business through marketing strategies. For supporting your online business, it is essential to market it. For this purpose, you can start a marketing campaign that includes different marketing strategies like email marketing, advertisements, social media marketing, and SMS marketing. How SMS marketing help in online business? Whenever we send a message to someone, the person who receives it automatically feels special. Text messages are a direct way of communicating with someone, and now a day people do important business deals via short message service. Everybody is busy in their monotonous routine so, it gets rare to find someone talking over the phone. Now people prefer shortcuts because of their busy schedule. Therefore short message service is introduced to help people in keeping their work and private life balanced. All the business companies and the advertising agencies in Cairo prefer to talk over message rather than call because it allows them to engage with more than one client at one time. With text messages, you can communicate with distant people easily without any hurdle in between. Now people are using SMS as a marketing tool because it allows them to contact their clients directly. SMS marketing is the most specific form of marketing because you can target your audience individually. And when it comes to online business, it gets difficult to know your targeted audience. But SMS marketing is a like blessing in disguise for online business.