WooCommerce is one of the most budget-friendly eCommerce platforms that help entrepreneurs build and manage their online stores.
However, aside from running and managing, you should also think about how you will grow your business and attract new customers.
In 2021 alone, the global eCommerce market reached a value of $13 trillion, which means the competition in the industry has become increasingly fierce. And that is why, if you want to increase your profits, stand out from the competition and truly succeed, you must be unique.
In this article, we have outlined a few WooCommerce growth hacks to help you increase sales in 2022.
If you’re a retailer or online merchant and want to increase sales, you need to know that inventory management is one of the most important elements of a successful business. Proper inventory management increases efficiency by simplifying the process, decreasing inventory costs, improving profit margins, and more.
You should also know a few inventory management strategies to achieve higher profit margins. This includes choosing your suppliers carefully, adjusting the size of your orders, and investing in inventory management software.
To be successful, you will need an effective WooCommerce inventory management software to cut expenses, increase customer satisfaction, and increase sales. The software will help you categorize items in your inventory, track all types of product information, set maximum and minimum stock levels, and track and monitor inventory metrics.
A loyalty program is a type of reward program for customers that frequently make purchases from a particular store. This is a great way to make a stronger relationship with your loyal customers and increase profits. Keep in mind that a loyal customer will provide a better ROI (return on investment) and bring in new customers.
One of the simplest ways to build loyalty is to thank your customers for choosing your brand over others. You can do this by offering them loyalty coupons and discounts or membership based on purchases. A good loyalty program will help you earn the trust of your customers.
Email marketing optimization
Most WooCommerce store owners use an email marketing strategy to launch a new product or service. In fact, over 81% of small businesses rely on email marketing to increase customer acquisition. They usually send out a regular promotional newsletter, but only a few of them customize it according to the recipients.
However, if you’re looking for an effective way to boost your WooCommerce sales, you need to provide personalized emails and newsletters.
You should also expand your marketing efforts by emailing customers who have just visited your website or purchased a particular product. Your emails can be about ongoing or upcoming sales promotions at your WooCommerce store, news of latest releases, or simple greetings—anything that will keep your customers engaged so they will return to your store.
You can also use an email automation platform that will help you focus on individual aspects by using various features.
A strong social media presence
Apart from using proper inventory management software, loyalty program, and email marketing optimization, you will need to focus on building a strong social media presence.
Today, most brands promote their products and services on social media, as it’s one of the simplest and fastest ways to do so. If you’re looking to boost your WooCommerce sales, you should leverage the power of social influence.
Social media platforms can help you market your products better, reach a larger audience, and drive more traffic to your site. You can also create a community of loyal customers who will likely return to your store and make more purchases.
Remember that using your social media platforms as customer service can also help boost your relationship with current and potential customers.
Optimize your store’s SEO ranking
If you want to give your WooCommerce sales a final boost, make sure you work on your store website’s SEO scores.
To help your store rank higher on the search engine results page and be more visible to customers, you will need to improve your SEO ranking. This includes finding the right managed hosting for your website, using the correct tags and keywords enough times, and making sure your website is easy-to-use and your content is readable.
These are just a few of the most used WooCommerce growth hacks that you can implement to increase profits. Nowadays, almost all business growth is dependent on new technologies as well as the internet. That’s why you need to research and find the methods that best work for your products and services so you can gain loyal customers and increase profits.
ReVerb’s team of experienced marketing specialists will help you create a solid web presence, launch appealing promo campaigns and newsletters, and optimize your site to search engines to ensure your pages reach the top of Google SERPs. Contact us today to see your business skyrockets in 2022 and in the years to come!