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6 Inbound Marketing Strategies to Get Organic Backlinks

6 Inbound Marketing Strategies to Get Organic Backlinks
We’ve all been there when we think there’s no way we’re going to get backlinks organically, especially when we’re starting. It can be daunting, and without the proper strategies in mind, it can be a longer process than it needs to be. Making sure that you have plenty of strategies in place when you’re planning out your plan of attack is crucial to a good business plan, no matter what industry you’re in. Working in an online environment with SEO, backlinks, marketing, and other aspects are no different.

1. Know your audience

If you don’t know your audience, you will not know what their wants and needs are and what you’re going to want to market to them.  Knowing your audience will not only bring more relevant people to your site but make sure they get converted into leads because of their aligned interests. This pays off in the long run, and not just in the short term. Making sure that you do your research to get engaging content that is not only competitive in the market but adds value is crucial to getting yourself seen and people to your site.

2. Social Media Marketing

Whether you can handle one account or ten accounts, social media is an enormous factor behind a lot of readers coming to your website, building relationships, getting backlinks, and generating leads. 
  • Focus on social media accounts that you can handle, don’t take on too many.
  • Most platforms will offer tools to help with creating content such as Facebook Creator or Tweetdeck.  Use these to your advantage.
  • If you’re going to mention others in your social media posts, reach out to them and let them know. More often than not they’ll link back to you as well.
  • Create infographics for your social media posts that will capture the reader’s attention.
  • Create catchy text to grab the reader’s attention.
  • Make sure that your posts are relevant to what your social media promises.
Again make sure you’re focusing on only what you can handle, social media-wise. If you put your eggs in too many baskets, you’re bound to fall behind. Specialize with yourself in what platforms you’re good at and focus there, don’t worry so much about making sure that you’re on all the media available.

3. Content Marketing and Outreach

Building relationships is an excellent way to get white-hat backlinks. Guest posting and commenting on other people’s posts with meaningful, insightful content that adds to the conversation rather than just selling yourself will get you noticed.  Making sure that you add to the conversation is essential here, most people will be able to tell if you’re there to sell your website to them and their readers, and that won’t leave a good impression, nor will it get you any love. If you link to someone’s website, reach out to them in a short but pleasant email, letting them know that you found their content meaningful and added value to your content. They’ll appreciate that and likely backlink it to you. Knowing your competition, seeing what they’re putting out there, and researching keywords, content, and backlinks will give you insight into what you want to do for your site.  E-books, live courses, and other forms of content that you can write and then sell or have readers subscribe to are some of the easiest and more reliable ways to get started.  Once you’ve been able to market these, it’s easy to ask if users would like to upgrade their services or purchase more based on the content that they have already. Most of the time, when you put out content that users want to purchase, they’ll know what they want and come back for more—anticipating that your content and the items you offer will be key to conversion.

4. Email Campaigns

Using email campaigns with digital marketing tools such as these to get a lead generation is a great tool. Using things like google type form, a hello bar, landing pages, or any other email capture method is a great way to build a list of subscribers to market to. Lead generation has quickly gained this way by offering something free to the visitor to give you their email.  Once you’ve successfully captured their email, you can then send newsletters with links to products, services you have for sale, links to more of your posts, or other items that you might want them to see. Using this effectively to market to them after that is up to you on how you use that material and what you offer them after that first free morsel. Usually, making sure that you have a mobile-friendly site and easy to use will get you conversions that you’ll be happy with.

5. Publish Graphics

When using infographics there is a multitude of ways that you can use them in your articles to market towards your content, including facts and other tidbits that you’d like to include in your article but perhaps not go into great detail about. 
  • Infographics are a great way to grab attention and give the reader something to visually engage with.
  • This allows the reader to have a visual reprieve from reading and retain your information more readily.
  • Making sure that you have quality content with your infographics will ensure that your content gets shared.
  • Backlinks will organically occur when infographics and quality content are shared.
  • Infographics are a great way to add detail to an article with a visual representation.
Using platforms such as Cavna, Adobe Spark, or Pixelmator are all wonderful tools to create infographics with, and most of them have templates that are already created for you to start with as a base. 

6. Guest Posting

Guest posting is a great way to get backlinks to your website. According to this survey, guest posts were the #2 way that link building for websites worked, just behind content creation and outreach. What you’ll want to do is find websites that you want to write for in your niche, research what content they have and what they could use. Look for keyword volume and what would be the best post for you to craft and add value to their site. Once you’ve done this pitch them an article that you’d like to post, or, most of them will have a guest posting guideline that you’ll have to follow and then pitch the article to them. Once this is done, you’ll have an excellent backlink from a credible source. In the end, it’s down to what marketing techniques you want to use to get traffic to your website and how you want to get backlinks.  Putting in the time and effort will get you more than your money’s worth, build your reputation in the industry, build relationships, and a converted reader base that will stay with you for a long time as long as you give them quality in return.
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