A website is the driving force of a business, irrespective of its size. It has the potential of making a business succeed or fail. Any amount of marketing efforts to bring visitors to your website is futile if it is not equipped to convert these. Websites have triggers that can put off a consumer and compel him to leave the website either without browsing or sometimes mid-way, without completing the journey. These are the harmful bits that need to be changed to features that attract, engage and convert your visitor. The tips mentioned below are research-supported and can be useful for your web design company. Using these tips will help you design a website that can prove profitable for your business. Also Check: Digital Marketing Course in Delhi There are two key components of the website – the first one is the layout. This houses the second key component i.e. the content. 

The Layout of a Website

To have a layout that works, you need to ensure that it is eye-catching, convenient and comfortable for the end-user. 

Visual Hierarchy

The color, size, arrangement, and distinctiveness of elements play a very important role in how the consumer views your website. It determines the order in which a spot or visual catches the eyes of the users. Bold headlines at the top of the page with high contrast on an interesting background will have higher visibility than small-sized text on a low contrast background at the bottom of the page. The various elements, ranked on importance, should be placed according to this hierarchy

Headline and CTA

While the descriptive and informative headline should be placed at the top of the page, the CTAs do not belong there. Their position is below and should be visible after the user has had a chance to browse. But, these must not go below the fold or the demarcation line for the viewable area beyond which the viewers need to scroll to access.

Height of the Page

A short page can hold only that much information. If you create a tall page, you will be able to add more content to satisfy the curiosity of the consumer. With curiosity satisfied, the consumer is more likely to convert

Clutter Vs. Cleanliness

Information can get lost in the clutter. Arranging the information in a systematic and well-defined manner wins over the same information heaped together. This allows you to make good use of the whitespace.

What to Use, What to Avoid

Certain layouts are standard and accepted across the board. These include horizontal navigation, the position of the logo, the search bar, and social media icons. Trying new ones can confuse the users and should be avoided. A web development company in India should avoid rotating slide shows, false bottoms as they prevent the viewers from looking at the content that is hidden at any point in time.

Content of a Website

This is what communicates your message to the consumers and hence should be attractive, concise, informative and relevant for them. 

Images

Using real people in images is magnetic. It not only gives a personal touch but also builds trust, whether it is people in the organization or people giving testimony, real people will get better results than stock photos. 

Visual Cues

Images of real people work well as cues also. They prompt the visitors to look at what they are focusing on. Some situations demand direct cues, such as arrows directing your attention to something specific. Colour and contrast are cues that use the psychological connection of the target audiences.

Written Content

Be specific and focused on answering all the questions that a visitor could have. Use subheads to divide the content into smaller paragraphs with more focus. Crisp short sentences making up short paragraphs prevent loss of attention. The language that is understood is what gets attention. Unnecessary use of technical words does not work, especially when your target is not from the same background. If you have evidence and other data to support your claims, use them. These could be testimonials, endorsements, reviews, certifications, social media and other references where your company is mentioned.

Navigation of a Website

The consumers should be able to find your content easily and for that, they should know where to look. The menus are very helpful in making it easy. Hidden menus and drop-down menus are all fine. What is important is how the content is arranged under them. A filet option reduces your choice to relevant items, while the search option makes it very easy to find something when the detailed menu fails to reveal a particular selection.  While making it look good, your web design company should focus on it being functional and informative with relevance. Companies like Techmagnate should fulfill the needs of the consumers in an engaging manner and gently nudge them towards the desired course of action. A blaring loudspeaker cannot do what a simple whisper with the right message can.