A website is the driving force of a business, irrespective of its size. It has the potential of making a business succeed or fail.
Any amount of marketing efforts to bring visitors to your website is futile if it is not equipped to convert these. Websites have triggers that can put off a consumer and compel him to leave the website either without browsing or sometimes mid-way, without completing the journey.
These are the harmful bits that need to be changed to features that attract, engage and convert your visitor.
The tips mentioned below are research-supported and can be useful for your web design company. Using these tips will help you design a website that can prove profitable for your business.
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There are two key components of the website – the first one is the layout. This houses the second key component i.e. the content.
The Layout of a Website
To have a layout that works, you need to ensure that it is eye-catching, convenient and comfortable for the end-user.Visual Hierarchy
The color, size, arrangement, and distinctiveness of elements play a very important role in how the consumer views your website. It determines the order in which a spot or visual catches the eyes of the users. Bold headlines at the top of the page with high contrast on an interesting background will have higher visibility than small-sized text on a low contrast background at the bottom of the page. The various elements, ranked on importance, should be placed according to this hierarchyHeadline and CTA
While the descriptive and informative headline should be placed at the top of the page, the CTAs do not belong there.