A website is the driving force of a business, irrespective of its size. It has the potential of making a business succeed or fail. Any amount of marketing efforts to bring visitors to your website is futile if it is not equipped to convert these. Websites have triggers that can put off a consumer and compel him to leave the website either without browsing or sometimes mid-way, without completing the journey. These are the harmful bits that need to be changed to features that attract, engage and convert your visitor. The tips mentioned below are research-supported and can be useful for your web design company. Using these tips will help you design a website that can prove profitable for your business. Also Check: Digital Marketing Course in Delhi There are two key components of the website – the first one is the layout. This houses the second key component i.e. the content.