A guide to summer camp social media marketing strategy
- September 23, 2020
- Posted by: Manju Rai
- Category: Business & Digital Marketing Tips
Today, many people are using social media to connect with friends by posting pictures and videos, and many more. But it can be challenging to use a social media platform to promote your summer camp.
Think about it: you need to consider several factors, such as how often you need to post your content, what platform to use, or how to use the specific social media platform. This article guides you to the summer camp social media marketing strategy.
Why your summer camp should be on the social media platform
Simply put, your summer camp needs to be on social media because your campers are also there. Therefore, when you have a social media presence, it means you can connect with these campers, find and market to new ones, and develop your brand.
Besides this, you can use camp social media to show your best services. So you can share with your community videos, photos, new information, blog posts, events, and more. By keeping in touch with your followers, it encourages the past campers to keep coming back even when the camp is not in session.
No doubt, your presence online is crucial for your business. Camps have a chance to thrive in social media platforms as it allows the campers to share the experiences they had with you. In this way, you can get a true picture of the services you provide and figure out the areas you need to improve.
That said, you can sometimes pay for social media ads, such as Facebook ads. However, you need to decide whether it’s worth it or not. You should assess the people who will be attending the event so that you can let them know about some important information like registration.
In such cases, you can use a Facebook ad and promote an event by creating an ad for registration. This means you should tell your potential campers that the registration is open and offer some incentives for those who register early. Once you take this action, you may expose your camp to many people out there that you are open for business.
Information to include on your camp’s social media page
Any social media page should be considered as a business endeavor and not a social one. So you should always include all relevant information, such as your address, website, contact information, and about who you are. You also need to use important keywords to attract your targeted audience and provide a better description of the type of camp you offer.
Above all, the content on the pages should be updated regularly. This means you should do it either daily, weekly, or monthly. Remember that you can use one social media platform, but you should make sure that you link it to the other social media platforms.
In other words, you can have an Instagram page linked to a Twitter page or Facebook page. Depending on your targeted market, you should always choose a social media platform that most of them use. For example, many people love to see photos, so your primary social media platform can be Instagram because it’s easy to share videos and pictures.