Basic Introduction to Digital MarketingIn India, with over 700 million internet users across the country and projected to grow to over 974 million users by 2025, the number of internet users is estimated to increase in both urban as well as rural regions, indicating a high growth in access to the Internet. Therefore, with the increase in the number of internet users, it has become crucial for the companies to move digital to acquire more & more customers and get high ROI with the help of Digital Marketing. Digital Marketing (also known as online marketing or internet marketing) is a marketing process developed to promote products, services, and goods with the help of digital technologies such as desktop computers, mobile phones, and other digital media.
Best Digital Marketing Skills to Learn in 2021
Search Engine OptimizationOne of the most important skills to learn in Digital Marketing is SEO. SEO mainly stands for “Search Engine Optimization”, where SEO is the process of improving your site visibility on the SERPs for the relevant search terms. The better your site gets ranked on the search results, the more you will likely to get the website traffic and attract customers. Historically, the term SEO dates back to the 90s when the search engine was introduced for the first time with the main aim to focus on organic search results (non-paid results).
Search Engine MarketingSearch Engine Marketing (also referred to as Pay-Per-Click), is a process where companies/advertisers pay a fee to run their ad on the Search Engine like Google, Yahoo, and Bing. As Search Engine is among one of the most powerful ways to advertise, the advertisers bid on the keywords that might show up in the very top spot on the Google results page. Therefore, the various types of ads that you can run in Search Engines are Search Ads, Display Ads, Shopping Ads, and Video Ads.
Social Media MarketingThe next skill that you can learn in Digital Marketing is Social Media Marketing where Social Media Marketing is the use of Social Media to promote the website, products, goods, & services. As with the tremendous increase in the usage of Social Media, the number of users on social media is projected to grow by almost 4.41 billion in 2025.
Source: StatistaSocial Media Marketing is the use of social media platforms like Facebook, Twitter, Youtube, Snapchat, Instagram &, etc. With the help of a social media marketing skillset, you can easily track and analyze the progress, success, and engagement of ad campaigns for current and potential customers.