
With the festive season gradually reaching its climax, the biggest ecommerce players in India are working harder and getting smarter to launch their annual Big Billion Day (BBD) sale events.
As apparent from the past years, the last quarter that’s between October and December is believed to generate a big chunk of sales due to the festive season, whether it is for online or the offline retailers. Well-aware with the fact, the e-retailing giants such as Flipkart, Amazon and Snapdeal are all set to compete high against each other and make it to the top, especially keeping the dwindling sales in recent quarters in mind.
May be they are following different ways for accomplishing higher and better sales, but whatever they could be, each of those carry a big bunch of lessons for every marketer mainly those into the e-retailing sector. So, let’s have a look one by one as to how these big ecommerce players are trying to capture the biggest part of the customer base by grabbing the attention of the customers for their flagship sale events throughout this festive season?