“SEO is a ship that can sail your content across the world”Search Engine Optimization has the most powerful weapons in the realm of the internet. If you are a blogger, content writer, digital marketer, online seller, or anyone worthwhile, then SEO is the most crucial thing for you because it leads you to the first page of search engines and results in a lot of traffic to your website. There is a popular saying – “Every coin has two faces“. SEO is no different. There are two ways to get your website and content ranked higher on search engines.
- One is White Hat SEO (the ethical way) and
- the other is Black Hat SEO (exploiting the weaknesses in search engine algorithm).
- there is a third type too, that is kind of overlap between these two types,