- Feedback from real people
- Analytics
You have a reasonable number of visitors to your website, but the conversion rate is not good enough (read: lower than 2%). How do you ensure that visitors to your website actually make a purchase? In this extensive blog, we explain how you can increase your conversion rate and thus generate more sales through your website whether it’s an eCommerce or any coupon site.
Part 1: Gain insight into your website
Before you start customizing your website, you need to take a step back. It is important to determine exactly where the problem lies, for that, you have to look at the data of your website.
You can collect data about your website in different ways, namely via: