The traffic coming to your website is almost useless if it’s doesn’t convert. Your website is your first impression, and an essential component to turn your visitors into your loyal customers. If you really want to increase the conversion, then you have to pay attention to your website first. You know, a lot of brands have improved their website just a little bit, and their conversion ratio became double. Therefore, here we’ll outline 6 proven website optimization tactics to boost your conversions and encourage your visitors to take action.