The traffic coming to your website is almost useless if it’s doesn’t convert.
Your website is your first impression, and an essential component to turn your visitors into your loyal customers.
If you really want to increase the conversion, then you have to pay attention to your website first. You know, a lot of brands have improved their website just a little bit, and their conversion ratio became double.
Therefore, here we’ll outline 6 proven website optimization tactics to boost your conversions and encourage your visitors to take action.
1# Optimize Your CTAs to Expand Conversions
Optimizing CTA is one of the simplest ways to turn your visitors into valuable customers. The primary thing you need to do is not to include general words in your CTAs. Your visitors are less likely to get convert if your CTAs directly says “Buy Now”. Whereas benefit-driven CTAs such as “free trial” or “Grow your traffic today“, likely to get more CTA clicks as compared to the direct ones. Your CTA Color should be different from the rest of your webpage.

2# Change Your Font
According to a report by the Software Usability and Research Laboratory, the most readable fonts are Sans-serif. You know bigger is always better! Consequently, your font size should be bigger for better readability. For example, a brand called Click Laboratory amplified their font size from 10pt Arial to 13pt and added a little spacing between every line. This reduced their bounce rate and amplified their conversion rate by 133%. Note: Think about your audience before choosing any font for your website.3# Improve Page Load Performance
Have a webpage that load quickly not only helps in SEO but also beneficial from a UX viewpoint — especially for mobile users. Google offers a free tool to test your mobile speed: https://testmysite.withgoogle.com.
4# Offer Multiple Contact Mediums
Offering a contact form is good, but you should also provide additional ways to reach you. Promote your phone number. Add call details on all pages in the header section of your website so that anybody wanting to call you can do so straight away.

5# Consider F-Layout
In a recent study, we have found that a reader usually read the screen in an “F” pattern. Here is an example that shows where reader’s eyes usually land on a webpage:

6# Include Testimonials Reviews
Building trust & reliability is very important. It is one of the major factors that boost conversion. But wait… What you can do to earn that trust, especially with new users. Include customer reviews or testimonials on your website. Users mostly trust the brands which lots of third-party reviews.