It’s said that digital marketing for law firms is just like that with any other business. The only difference is that with law firms like yours, you aren’t in the business of selling goods but an attorney’s legal expertise and skill set to your target audience seeking law-related services. Whenever an individual searches the Internet for prospective lawyers they’re looking to work with, you should be able to convince them that your law firm is the best choice for their legal needs – hence the need for a competitive and effective digital marketing plan. Unlike regular modes of marketing, the focus of web digital marketing is said to be geared more on the use of online methods to market your law company and advertise what your organization can offer to the market.It includes the web, social media sites, and other law firm marketing technology. Whatever your approach is, the goal should always be for your law firm to look competitive in your specific law specialization in the eyes of would-be clients.So, how can you produce favourable results regarding your law firm’s digital marketing methodology? Here are five digital marketing tips and tricks you may want to consider trying out.
1. Abide By And Follow Sound Search Engine Optimization (SEO) Practices
In today’s digital world, it’s said that there’s one thing that still reigns supreme, no matter the type of business there is, and that’s Search Engine Optimization (SEO). SEO isn’t just a fancy buzzword with marketers across all industries. When used right, it can drive would-be legal clients seeking to do business your way by looking at metrics and enforcing tactics so that your law firm ranks well with search engine sites. When you abide by sound SEO standards, you get to enjoy the benefit of landing on top of search engine result pages (SERPs) and becoming the go-to legal firm of any Internet user. To give you a boost, here are some of the best SEO tips and tricks to apply to your law firm:
Incorporate keywords that your clients regularly use on your website’s content;
Provide a good user experience across your law firm’s webpage;
Complete an online business profile to establish authority;
Post and share good-quality, relevant, and reputable content on your site’s blog; and
Monitor your website analytics often.
Need more convincing about why SEO should be your digital marketing effort of choice? Learn more here.
2. Build A Strong Website
Having a fluid, reliable, and responsive website is believed to be one of a law firms’ best digital assets. Given how so many online users today are browsing from their phones and other gadgets, a mobile-friendly, and clutter-free net site is definitely a must-have. When you don’t have a website, you’re possibly missing out on potential clients who are searching for insights about your law firm online.For starters, you need to focus on building a strong and authoritative website. That way, before your would-be clients would even get a chance to set foot and visit your law firm office, they’re already convinced about your viability as a trustworthy partner for their legal case.Most importantly, your website serves as a foundation for your other marketing efforts. With that in mind, here are key tips on how you can build a strong website for your law firm:
Use your logo and law firm name accordingly on your website;
Always highlight your specialization or your advantage against all the other law firms in your local area or sphere of service;
Share testimonials from previous clients that are satisfied with your expertise and service;
List all the services you offer; and
Make sure you have a lag-free webpage to push for an outstanding visitor experience.
3. Launch An Online Forum
Going alongside the tip above on building a website, you also have to take your effort one step higher by launching an online forum. This is an effective tactic believed to be used by many law firms today to establish authority and prestige all throughout the web.There are so many ways for you to get started with launching an online forum. The first is for the lawyers in your firm to set a date when their viewers, followers, or prospective legal clients can send in their questions. Then, take the time to go live and answer those questions for them. This might be a subtle digital marketing strategy, but it’s just as effective as well.On top of answering questions, other tactics in relation to launching an online forum include:Work with legal blogs to enable you to build a strong and effective backlinking strategy. Especially when you’re still new in the industry, partnering with more established legal blogs can help your name be known and heard in the legal sector.Tap into influencers. When you work with influencers, you can make your Q&A live sessions more popular amongst web users. You now have the advantage of a wider audience reach the audience as you’re tapping into the following your partner influencers already have.Embrace Social MediaNotwithstanding the presence of a website, your law firm also needs to have a social media account. The rationale behind this goes back to the very nature of social media accounts as of late. Social media accounts have a lot of users. This, in itself, makes your reach wider than it would’ve been sans social media presence.On top of that, think about how many individuals today now spend their idle time browsing through social media. If you don’t have a social media account, then you’re missing out on a large segment of the market. It’s easier for your law firm to be reachable and to have a more personal marketing approach through the communication channels that social media accounts have.Most notably, having a responsive social media handle for your law firm can make it look more approachable and humane. When the legal industry can be technical and overly serious, this slight touch of lightheartedness and casualness brought by social media can immensely help uplift your law firm’s image.
Today, businesses and professionals are living at a very fast pace. This day and age of smartphones and other technological advancements necessitates the need to stay in the loop with the latest strategies. When it comes to marketing, this refers to digital marketing strategies. For law firms, you ought to know that you aren’t exempt from advertising online. What better time than now to start strategizing for your law firm’s digital marketing campaigns to gain more clients and earn respect in the industry. The tips above can get you started.