Instagram has a very smart design and app interface. It is a perfect app for small businesses and home-based products. It is a place where you can start from scratch, and Instagram will help you generate organic leads. No wonder why it is the second most downloaded app of Apple Appstore. The good thing about Instagram that people love is you can personalize your feed according to your choice. For instance, a tech-savvy person would see it as a tech-updates platform while an artist finds it a community of artists. Chiefs enjoy it as a recipe sharing platform, and lifestyle and travel bloggers have the freedom to express their wandering thoughts. In short, it is an app for all. It can cater to all types of business. Instagram can help small businesses grow. If used smartly, you can use this platform as an advertising channel. You can find people of all ages on Instagram, and most of all, you can connect your IG business with Facebook. Your chances of growth increase with this, as well.