How To Built An Effective Digital Marketing Strategy For 2024

How To Built An Effective Digital Marketing Strategy For 2024

Today’s article is all about how to create an effective digital marketing strategy for 2024. Marketing without any digital marketing strategy won’t generate any revenue, but it’ll probably generate some expenses on your financial statements. That’s not what you want, and that’s exactly why you’re reading this article.

In this article, we will discuss seven steps to building your digital marketing strategy. Get started with building your digital marketing strategy.

What is a Digital Marketing Strategy

A digital marketing strategy is an outline that describes how you will accomplish your marketing goals through the Internet. Your strategy would include your marketing objectives, who you will be marketing to, in what manner, and a clear description of how you would accomplish said marketing objectives. Having a clear understanding of your digital marketing strategy will help you make the most of your investment and maintain consistency across all of your marketing efforts.

How exactly do you build your digital marketing strategy? Here are the seven steps to building your digital marketing strategy.

Step 1. Determine Your Objectives:

Is your marketing objective right now to increase awareness, leads, or sales? Now naturally, most people I talk to will almost always say sales. But wait a minute, how many sales can you make if no one knows you exist? A good digital marketing strategy should be carefully crafted based on facts like how many people are aware that your business exists right now. You should start your digital marketing strategy by looking in the mirror. Do a careful analysis of your prior marketing efforts, determine what worked best and what didn’t, and consider what your business needs to be successful in the days ahead. 

To do this, just take a peek into your Google Analytics account. Think about your business marketing and set smart goals. Here you go. Specific, measurable, actionable, relevant, and timely smart goals. Look, just set realistic and attainable goals. A lot of business owners call you and say, I need to reach 1 million people within the next 10 days and I have a 30K budget. And I want to know if you or your firm is good enough to do that for me or not. Meanwhile, we’re on the other end, kind of like, you know this is going to cost you way more than 30K, right? The point is, when you’re building your digital marketing strategy, make sure you look yourself in the mirror first. Analyze your prior efforts and where you sit in the market, and then set realistic marketing objectives.

Step 2. Build Your Marketing Funnel:

When any good digital marketer builds a digital marketing strategy for someone, they always ask them, what does your marketing funnel look like? And most times people say, I don’t know. Let you explain this. Remember those sales that we talked about in step one and how you’re not going to get those sales unless people know you exist? Well, a marketing funnel helps you lay out the steps to generating awareness, to ultimately converting people into sales. Now, there are four basic steps inside of any marketing funnel. Awareness, Consideration, Conversion, and Advocacy. 

When building your marketing strategy, your marketing funnel will help you answer questions like, how are we going to make strangers aware of your business? Or once they are aware and know that we exist, how are we going to build a connection with them? And then lastly, once we connect with them, how exactly are we going to convert these people into buying customers? You can take the entire marketing funnel, piece out each stage, and use that to explain every single component of your digital marketing strategy. 

Step 3. Define Your Audience:

Who exactly will you be picking up and dropping into your digital marketing funnel? You need to be very specific here. You need to build your buyer Persona. A buyer Persona is an outline of the characteristics that you identify as someone who might buy your product. Having this is incredibly important because to be successful at digital marketing, you will have to talk to people who will most likely buy from you. And if you don’t know who that person is, or even worse, you do and are unable to relate to them. It doesn’t matter how good your digital marketing strategy is, unfortunately, none of it is going to work. You must be able to speak directly to your audience’s specific goals and challenges and help them obtain success. 

So here’s exactly what you need to do. Put yourself in your customer’s shoes and ask yourself, why would I buy this? List out every single reason why you would buy your product. Then figure out, who exactly are you? How old are you? Where do you live? What’s your life like? What kind of job do you have? What’s your income looking like? And what do you do for fun? What are you watching on TV? What’s your favorite social media app? And then finally ask yourself, why would I not buy this product? List out every single objection. What’s wrong with your product? What’s confusing about it? What questions would someone have about my products? Write out every single answer you possibly can to all of these questions. Pretty soon you’ll have a ton of information and most importantly, you will understand your buyer Persona. And once you understand your customers, like really understand what’s going on in their mind, then you can start marketing to them. 

Step 4. Outline Your Messaging:

Once you’ve mapped out your ideal customer, you can move on to working on your messaging. This is going to be so much easier now that you fully understand who exactly you’re talking to. You just need to figure out what exactly you’re going to say. But what exactly do you say? Your ideal customer is standing right in front of you. What are you going to say? Are you going to say anything? Afraid you’re going to blow it? Or do you just not know what to say? 

Here are the specific things you need to have in your messaging: 

Number one, A Hook. If your customer is standing right in front of you, aka on Facebook, you need something that is going to make them stop scrolling and look at your business. Use your buyer Persona outline and use one of their primary goals or biggest challenges and then create a hook that talks directly to the person you’re targeting. Don’t overthink this, but do know who you’re talking to. Forget about the wittiest hook and think more about what your audience will respond to. They will only respond to triggers that pull at their unique life circumstance. 

Number two, Build Interest. A hook will make them stop and start looking at you, but if you’re not interested, then they’re just going to scroll on to the next thing. So you need to make sure you make the next few seconds count. This might pique someone’s curiosity just a little bit more. And now you’ve got their attention. 

Number three is Action. Once you have their attention, you need them to act on it. You need a call to action and you need it now. But don’t be basic and just tell people to go to your website and buy your stuff. Think about your funnel. If you’re trying to generate awareness, then don’t turn them off on the first date by asking them for their money. Invite them to learn more about you and your business. This might be checking out a video, a blog post, an ebook, and so on. 

Let’s be very clear about messaging, Your messaging should be directly related to the challenges listed in your buyer’s Persona. Your messaging will be different based on your different marketing objectives, and your messaging needs to be consistent. Messaging to generate awareness will be different from messaging used to increase your sales. Messaging to a stranger should be different from messaging to someone that you already know.

Step 5. Select Your Marketing Channels:

Here’s an easy one: many people overcomplicate marketing channels. Many people want to know what marketing channels should their business be on. The answer is very simple, the marketing channels that your customers are on. In the perfect world, you need to be marketing to your customers, wherever they might be. If they are searching for companies just like yours on Google, then obviously add Google to your marketing strategy. If they’re on Facebook or Instagram, then you might choose to add Facebook or Instagram to your digital strategy. Or if they’re watching videos on YouTube, then maybe you’ll start a YouTube channel. Regardless, pick the channels where your audience is located and incorporate them into your digital marketing strategy. 

Though normally there is one problem with this budget. If you don’t have an endless budget, you probably can’t choose an endless amount of marketing channels. Each marketing channel will require a certain amount of effort and money to use it effectively. So once you have listed out all the marketing channels that your customers use, start prioritizing them in order of effectiveness. 

Now, this will look different for different businesses. For example, if you are a plumber, then you’ll probably have a better shot at lending clients on Google than you would on Facebook. Meanwhile, if you’re selling body lotion, you might be able to reach more consumers at lower prices on Facebook than you would on Google. 

So here are the rules that you need to follow:

Number one, only choose marketing channels that contain your audience. 

Number two, prioritize your marketing channels based on their effectiveness. 

Number three, to figure out what is effective, consider your business services and most importantly, your buyer Persona. 

Step 6. Content Strategy:

Now we’re getting into the nitty gritty. By now, you’ve defined your messaging and your digital marketing channels. But now you need to bring people into your marketing funnel and pull them down until they convert. And there’s only one way that you can do this. By offering value. You need to offer some type of value to your customers to make them aware of your business and engage in eventually buying something from you. If there is no value you can offer them, then you shouldn’t expect their hard-earned money to come into your business. 

With that said, content is one of the most effective ways to exchange value to your audience. But content comes in many different forms. Mean, there’s video, images, social content, Google Ads, podcasts, and so much more. But like we stated in the last step, you can simplify this by better understanding your audience. Once you do, you can choose the content types that they prefer to engage with or content that you have the means to produce. Either way, unless you’re balling on a fortune, you’re going to need to pick just a few types of content and prioritize them in terms of what you think will be best for your audience. A quick way to fail is to try to do everything while doing nothing particularly well. So decide on your content strategy and put all of your efforts into generating that content consistently. 

Step 7. Execute And Analyze:

The final step here is to stop thinking and start doing what you’ve defined your objectives, your funnel, audience, messaging channels, and content. Now it’s time to launch your marketing campaign on the channels you selected, with the messaging approach that you’ve defined and also using the content you’ve created. But the work doesn’t stop once you’ve built your marketing strategy and launched your campaign. We’re just getting started here. If you turn your back on your marketing strategy now, then you’re setting yourself up for failure.

In our world, agencies call this set it and forget it. Your digital marketing strategy is not something you just set up once it’s continually evolving. You launch a campaign, measure the results, and tweak it. Then you launch a better campaign, measure the results, and tweak it, and then you might launch a worse campaign, measure the results, and learn from it. Look, the bottom line, you have to stay on top of your digital marketing strategy. 

The good news is that if you get started now, you’ll already be doing more than 70% of everyone else. Then you can get into the top 10% by being disciplined and consistently optimizing your strategy campaign after campaign. If you do this, you will have the best shot at success with your digital marketing strategy.

CONCLUSION 

In this article, we discussed how to build your 2024 digital marketing strategy. Those steps were very simple. Determine your objectives, build your funnel, define your audience, outline your messaging, select your marketing channels, define your content, and most importantly, execute and analyze. 

Before concluding, I would like to say that if you want to learn all marketing strategies and make your career in the digital marketing field of achievement then you can do an Advanced Digital Marketing course from Digiperform. India’s Only Most Trusted Brand in Digital Education and Asia’s 1st & Only Award Winning Digital Marketing Training Program.

In this Advanced Digital Marketing Course, You will learn 25+ Modules, and 3 Live Projects, and get 9 Super Specializations with 100%* Placement Assistance.