How to Make High-Quality Backlinks for Website

How to Make High-Quality Backlinks for Website

Today in the article we will learn how to create high-quality backlinks for your website, how to create backlinks and get your website ranked in Google search and what is their importance. So let’s start.

What Is Backlinks

When a web page receives a hyperlink from another website, it is known as a backlink. A backlink is also known as an inbound link. Let’s understand this more clearly. There is an article on Best Pisa company. It has a list of pisas mentioned there. You can see a link attached to each company. When you click on the link it opens the website or the company’s homepage. Here, the company’s homepage gets one backlink from the website on which the article is present. 

What Makes Backlinks An Important Ranking Factor 

when a web page receives more and more backlinks. This helps search engines understand that your web page’s content is valuable which makes other websites link to you thereby gaining their trust. As search engines love unique and valuable content, they consider it to rank high in the search results. This makes backlinks an important factor and a symbol of trust as well. 

Types Of Backlinks

However, it is not necessary that if you get lots of backlinks, that means you will rank high for sure. You will rank high only when you get high-quality backlinks. Backlinks are said to be high quality when link juice or authority from one website is passed to another. And to understand this, there is a need for a proper understanding of Do Follow and No Follow links.

Do Follow Links 

This type of link is beneficial in terms of SEO. When a website links back to your site by a Do-Follow link, it passes the authority or the link juice of their website to yours. This helps to improve the authority of your website thereby positively affecting the ranking.

No Follow links

These links do not pass authority or link juice to your website. Therefore, these are not beneficial in terms of SEO. However, even though it directly does not affect the ranking of your website, still No Follow links are good for driving user traffic from one website to another. 

After understanding Do Follow and No Follow links, we are going to learn some practices that are followed by optimizers to get backlinks.

White Hat And Black Hat Techniques 

To get backlinks, optimizers mostly follow white hat or black hat techniques. 

The White Hat Technique helps to gain backlinks under search engine guidelines, and Black Hat Techniques involve spammy methods of gaining backlinks and one can get penalized by search engines if search engines detect the black hat method. So on a serious note, we recommend you follow white hat techniques strictly. 

How To Build Backlinks

Here we go with our first technique, which is the Skyscraper Technique. This technique is originally said to have been founded by Brian Dean, the founder of Backlinko Publishing. Skyscraper content can help you to bring backlinks from high-authority sites. For this, you need to do the basic research and find the content that is doing well in your industry. Once you find the content, create a better version of this content with additional unique information. Now all you need is to promote your content. Then you can reach out to experts with similar interests and ask them to add the URL of your content which will be an add-on to their existing content. And that’s it.       

Another method of building backlinks is Publishing Detailed Guides. Detailed guides are in the form of longer content. Studies say that longer content tends to gain more backlinks. However, remember that publishing longer content will work only if the content is unique and informative. Getting to know about broken link building, all you need to do is find the informative pages that are relevant to your industry on the web that have deadlinks or four, not four pages. Four not four pages hurt search engines. If you have relevant content that could replace these four, not four pages, do reach out to the owner of the content and have a humble ask to replace the dead link with your content. It’s difficult, but yes, this technique works.

We can get backlinks by finding Listicles to add. Plus to your knowledge, listicles are pieces of writing that have lists included in them. All you need to do is find the content which has a list of relevant topics. Now check if it includes your site. Also, if not, you can ask the owner of the content to include your site with a brief description of how it is helpful and relevant to the existing content. 

Now let’s talk about another technique helpful in gaining backlinks which is Guest Blogging. Guest blogging is a simple and easy way to earn backlinks. First, you need to identify a blogging site with high domain authority. Create a blog post relevant to your industry with the links of your site and add this post to the blogging site. Do not add too many links as they will appear spammy in the eyes of search engines which may prove harmful to your site. 

We move towards another technique which is Link Gap Building. Link gap analysis is the quickest way from which one can easily discover link-building opportunities. By carrying out link gap analysis you can find the sites that link to your competitors but not you. Say, suppose you find a website that links to more than one of your competitors, their chances of linking to you increase as we have seen some of the effective backlink-building methods. 

Tools For Building Backlinks

Now let’s see some tools you will need for building backlinks using the above methods. 

Semrush: The first tool helpful in backlink building is Semrush. It is helpful in competitor analysis and finding link gaps. It is free as well as a paid version. 

Ahrefs: Next we have the Ahrefs link intersect feature helps to get the reports on the sites that link to your competitors but not you. This feature comes under the paid version. 

GroupHigh: The upcoming tool is another interesting tool that helps build backlinks which is group high. It helps you to get bloggers reach. This tool is a paid tool. 

Hunter IO: It is an email address finder that helps you to get the email addresses of people from a particular domain or even their Email IDs. It has free as well as paid versions. 

Future Of Backlinks

Backlinks are one of the most important factors in search engine ranking as they show the trust of one site into another. Gaining high-quality backlinks makes the search engines understand that the content on your website is valuable, thereby making it eligible for higher rankings. However, due to spammy methods, backlinks are a factor that can be easily manipulated as we know that search engine algorithms are continuously updated. Backlinks will continue to be an important ranking factor, but the unique content and user-centric content will be more valued. 

CONCLUSION 

In this article, we discussed how to make high-quality backlinks for websites. And I hope you have gained enough knowledge on how to build backlinks. 

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