Twitter is one of the leading social media platforms that is mainly used for public opinion. But what if we tell you that this platform is also helpful in generating valuable leads for your businesses. According to statistics, Twitter has good brand exposure because all users mention a brand in their tweets.
If you are implementing inbound marketing strategies, Twitter is the right place for you to enhance the customer base. Also, it can develop mouth publicity for your brand, bringing more consumers across the globe. Although you are focusing on digital marketing platforms, having a good web hosting infrastructure is equally important for your marketing strategy. After all, the good performance of your website can bring good leads and traffic. Hence, choose the best WordPress hosting services to boost your marketing efforts for WordPress sites.
Coming back to the Twitter platform, many renowned brands run Twitter ads to grab the attention of internet users worldwide. It seems convenient to showcase the brand’s significance through the internet. However, only to choose unlimited web hosting for website and posting Twitter ads are not only the sole measure of Twitter marketing for brands’ businesses worldwide.
Twitter’s reach is growing daily, and in the Q3 of the year 2020, this social media platform boasted 187 million active users, which was 29% more than in 2019. So, do you want to know some other marketing measures that you can leverage to enhance your brand’s credibility? In this post, we will be highlighting many Twitter marketing measures that foster your marketing effort.
Why use Twitter for Business?
With the growing popularity of the social media landscape, you have several reasons to use Twitter in your marketing effort. Do you want to boost your advertising efforts? Advertising on Twitter is essential because the number of users is increasing, and every month users are increasing on Twitter.
Thus, renowned brands worldwide are tapping the potential of Twitter. Brand users tweet some sentences, and it reaches a broader audience. On this social media platform, there is a community of influencers. If your brand is looking to make brand expansion possible, Twitter is the best platform.
If you are a new brand looking to advertise yourself on Twitter, there are some steps that you can implement. If you have a Twitter account, you can tweet some catchy brand message with one image.
Ways to Use Twitter Platform for Your Business
1. Optimize Twitter Profile
It seems surprising that most businesses fail to optimize their Twitter profile. That is why brands get lesser backlinks and less traffic from Twitter. Optimizing your Twitter profile is essential to generating good traffic and leads. Optimization helps develop a long-lasting impression on visitors, which determines your connection building with consumers. You can take the help of creative banners, sales booming ads, or compelling images to grab visitors’ attention.
Many brands have their logo as their profile image. Hyperlink your service pages with your Twitter business profile account. Some of the essential tips that make the optimization process easier are:
- Use the company’s official logo as your profile picture on Twitter.
- Have a brief business description on your Twitter bio.
- Add website and blog link to your Twitter bio.
- Incorporate brand-related keywords in your Twitter bio.
- Adding a color palette builds the connection between your brand and your Twitter bio.
2. Build a Twitter Community
Most brands worldwide look for millions of followers on Twitter, and even you are looking for the same! However, to achieve this milestone, you must build a strong community and retain all your followers.
Do not randomly add any Twitter user to your community. Instead, follow those accounts only those that meet your business nicely. For instance, your Twitter community must have teen users if you have a brand related to teenagers. Also, you can make your competitor’s followers part of your Twitter community. Moreover, add regular customers, friends, colleagues, and influencers in your community and share valuable information related to your brand.
The best measure to engage a relationship with the Twitter user is to mention their usernames in your tweet or retweet their post. Also, you can comment on their posts if required.
Don’t lag in the competitive business world. It would help if you incorporated trending hashtags related to the Twitter campaigns. Use such hashtags in your tweet and enhance your reach among Twitter users.
Twitter is one of the effective digital marketing platforms that can bring plenty of revenue and maximize your brand’s reach. Thus, introduce new ideas based on industry trends, enhance customer experience by interacting directly with customers and shift your marketing strategies to customer-centric needs. Analytical tools are available to know whether your marketing efforts are on the right track. So, use Twitter today!