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What is for Advertisers?
Currently, there are no such features in IGTV for advertisement as if now, but video platforms are always a reasonable place to offer to advertise, therefore, there will be a time soon when advertisers can advertise their products over the IGTV platform. Many advertisers even have reported that they are shifting Facebook Ad dollars to Instagram because of Facebook’s rising ad costs. With the launch of IGTV, there is the potential for an entirely new platform for Instagram ads that would spark more interest in Instagram from the advertisers’ side. Even though Instagram been focussing and looking for various ways to help online video creators to monetize their content. The online creators who will be uploading hour-long videos will have their own channel where the same video will be live and saved as well. During the launch, Instagram shared a few of its top influencers including Lele Pons, Selena Gomez, Kim Kardashian West, and Kevin Hart, who have already started adding videos to their IGTV channels. Even our Bollywood stars are also making most of it.Cool Part:
IGTV feature seems very exciting and it will help influencers able to post & videos to their feeds, make Stories that last for 24 hours, stream live videos and make these new 60 minute TV shows. This features simply convey the message that now online creators and influencers won’t be in need to redirect their audiences to YouTube anymore. They can post and share long videos from the same platform. All the video, as well as picture content, will stay in one place.