Making Your Career In Online Advertising in India !

Online advertising offers a great deal of career opportunities at each phase, whether it’s planning, creation or managing ad campaigns those who love creativity in their work are meant for this career line. An online advertising professional’s role involves creating strategies for campaigns & creatives, finding ad placements, managing & maintaining bids, A/B testing ad campaigns and managing publishers. Note: This blog does not focus on making Online Advertising Careers,that will be covered in a separate article. Making a Start: ————->>>>>>>

1. Online Advertising Executive:

The first step of an association with online advertising will involve working as an executive. Generally for advertising companies don’t prefer interns as there is direct involvement of money in advertising and results matter a lot. Hence, those applying for the executive level jobs are supposed to have prior knowledge of Google/Bing ads or an experience with online ad management with some ad network or their own website.

Key Responsibilities:

1. Ad campaign creation as per the guidelines provided.
2. Monitoring ads regularly to find best ads & placements.
3. Managing & controlling daily advertising budget.
4. Creating key reports that will be submitted to clients.

Experience:

Fresher with a previous advertising course or hands on experience in ad management

Monthly Compensation: (INR)

15,000– 22,000

2. Online Advertising Specialist:

To reach this level you need to spend at least a year managing ads on both search & display platforms. Companies prefer people who can know some quick shortcuts or have a proven experience in running successful campaigns.

Key Responsibilities:

1. Campaign and budget planning.
2. Online ad slots analysis.
3. Competitor analysis
4. Monitoring executives and their campaigns.
5. Experimentation & A/B testing

Experience:

1-2 Years of experience with proven experience in running successful ad campaigns

Monthly Compensation: (INR)

25,000– 35,000

3. Online Advertising Lead:

As an online advertising lead you will be responsible for strategizing and distributing clients advertising budgets on various channels including search engines, display & publisher network & affiliates. If you are outsourcing some work to ad networks then lead is also responsible for managing relationship and ensuring delivery through them.

Key Responsibilities:

1. Strategic planning of ad campaigns.
2. Coordinating with design & development teams for landing pages/creative planning.
3. Meeting clients directly with sales team to understand requirement.
4. Developing time line and KPI’s for a campaign.
5. Ensuring that Ad campaigns meet its objectives.

 Experience:

3-5 Years of experience in online advertising with cross industry experience of working with publishers, affiliates & Ad networks

Monthly Compensation: (INR)

45,000– 70,000

4. Head- Ad Planning:

To perform this role you will be expected  to have 5+ years of experience in brand advertising along with at least 3 years of experience in team management. Your portfolio should carry atleast 3-4 big brand names to get jobs at this level and should have a strong analytical approach of clicks & impression data.

Key Responsibilities:

1. Working together with head of Marketing & Sales to devise Integrated (online-offline) campaign strategies.
2. End to End opportunity management from social platforms, search engines, publishers to email marketing for retention.
3. Working closely with sales team to ensure the desired numbers.
4. Responsible for entire ads division and work culture.
5. Planning for trainings & knowledge of subordinates on latest tools.

 Experience:

5+ Years of experience in online advertising

Monthly Compensation: (INR)

 1 Lacs – 1.2 Lacs Also if one feels like moving out of corporate culture or raising some extra money he can start working as an affiliate marketer or advertising consultant anytime he wants, As with digital opportunities are endless. Also once you have acquired great cross platform experience in online advertising you can further move onto the role of Head of digital division managing entire digital marketing efforts from top to bottom.