Quora has launched native image ads for better advertising experience

Quora is a famous question-and-answer platform with more than 100 million monthly unique users where questions and answers asked, answered, edited, and organized by its community of users. Like any other social media platform, it keeps on expanding by introducing new changes for better user experience. A year ago, the Q&A platform launched text ads as self-serve ad platform out of beta. (More than 300 advertisers from a range of verticals have been using the platform while in beta. Shopify, Hubspot, Thinkific, Udacity, and Hired are among the companies that have been running campaigns). As per the company record, the number of active advertisers using the Quora platform has increased from 300 at launch to now more than 1,000 (after introducing text ads). Quora offered two native ad formats i.e. text and app install ad which used to run on question pages and includes a call-to-action button. The Ads are sold on a CPC basis in a real-time auction, and campaigns can be targeted by topics, location, and device.

Update:

Now advertisers have the option to create either Text Ads or Image Ads when designing their ad creative. The Quora ads platform will also generate text-only versions of Image Ads. These ads will automatically optimize for the ad format that will perform best on a particular page.

Requirements to run Image ads on Quora:

• Advertisers need to upload their company logo (the image will appear alongside the text headline and ad description).

Note: Quora will crop the image to fit as per specifications.

Logo Specifications:

• The brand logo is displayed as square

• 30 x 30 px

 

Ad Image specifications:

• Limited text on the ad image – No more than 20% of the text on an image
• Recommended image size – 1,200 x 628 px
• Minimum image size – 600 x 314 px

The ratio of the image in the ad is 1.91:1. This is how it will appear on your desktop. The ratio of the image in the ad is 1:1. This is how it will appear on your mobile.