As revealed by Google, almost two million publishers around the world are not only using but seeing success with Google Adsense and two million publishers can’t be wrong. In this era when advertisers & marketers are always in hunt of...

When I was a student and then when I use to come across banner ads I took them as nothing more but usual ads! That’s it! However, when I started my career and stepped into the digital marketing industry, whenever...

What do you think lead generation is? A list of email addresses of the consumers or may be a list of phone numbers of the consumers that you have collected! Right? Most of the marketers consider it as lead generation...

Google keeps on releasing new features in AdWords and irrespective of whether you are a start up or have spent some years in the industry as a business, it’s no wonder if you are unaware of most of its features....