Social media is a dynamic field with ever-changing mood swings of the people. So, it is better to keep up with the new trends to retain your audiences.
The world is becoming more of a socialized society. With more than 3 billion active users every single day in the social media industry. So, it is better to be ahead of the curve by following the tips for social media marketing
than to fall behind the trends.
You can take social media services from platforms like DigiSMM
to enhance your social presence.
However, it can be changing as social media is a dynamic field and it keeps on changing. In fact, even now there are some new trends that are hovering around the social media society. If you look back in 2018-2019, there have been many social media updates. This alone proves that how social society has changed.
Each change can act as a catalyst in the business industries to change their strategies and tactics of doing things socially.
In order to compete in this era and that too with the social media platforms, you need to be hyperactive and flexible enough to tackle the changes.
Here are the upgradable tips that you must use in 2020 for social media strategies:
Top 7 Upgradable Tips for Social Media Marketing in 2020
- Contextual targeting
Contextual targeting is one thing that I would highly recommend. Contextual targeting is all about targeting the right audience from the right place at the right time.
No matter how well you are running the paid ad campaigns, if it is not reaching the relevant audience then all the hard work you are putting in the ad campaign is worth nothing. It is very important to target a quality audience rather than going for the quantity.
Contextual targeting is a lengthy process. This process includes:
Knowing your buyer’s persona is very important to understand what kind of audience is looking for. Before going into targeting, it is very important to understand what kind of product and services you provide and what kind of audience will be interested in. The relevant characteristics will determine the buyer’s persona.
To convince your customer for buying your products and services, you must understand the journey of your audience. You must know what they have to go through before buying your product. By understanding that you may be able to formulate the right plan for them that will be convincing and satisfying for your customers.
After identifying the right audience, you have to look for the places where you can find them. And then you have to be relevant keyword research for your topic. All the keywords and the topic should be connected to your ad campaign.
Finally, the final stage of the process is to use all the above three processes and formulate a most complete contextual ad campaign. You need to come up with the best contextual ads so that you can funnel down quality audiences.
- Work with micro-influencer
Taking the strategies for true engagement, influence marketing still plays an important role. People are still influenced by the micro-influencer as they consider them as celebrities who are more or less close to them. In addition, these micro-influencers also come with fewer fees as compared to the national level influencers.
The research shows that the audiences of the mini-influencers are much more engaging and proactive. There has also been researched made that when the follower counts increase more than a million, the engagement rate decreases. So, having influencer having only thousands of followers are more active on the social media walls.
- Funnel down the relevant audience
When we are talking about the quality followers, we must understand that a quality follower is one who has willingly followed you. Not the ones who have just followed for fun.
Since the dawn of social media, there have always been fake and spam accounts. There is no denying the fact that most people have more than 2 accounts on the same social media platform. If you browse the social media
you will find the so-called “influencers” having millions of followers. But what do you think of that? Truly speaking, most of them have spam accounts and fake numbers.
2019 has been the year where everybody started neglecting the fake accounts and 2020 is going to be the same.
- Use dark social tactics
Dark social tactics have been in social media marketing for many years but only a few people know about it. Dark social tactics are strategies that cannot be tracked. Things like sharing messages on the WhatsApp, Facebook and on other social media platform comes under dark social tactics.
We all know that the kind of content we are liking and sharing will be seen in the news feed of your friend’s account (it is an untraceable process) that will also help you to increase your social media presence.
- Be active on social media
Last but not least is to be active on social media on a daily basis. No matter how many followers you have or how big of celebrity you are, if you stop posting on social media, you will see a decrease in the followers gradually. Not posting on social media on a regular basis tends to give a wrong message to your followers. The followers will think that you do not consider them in any way or another, and then they try to find an alternative.
So if you really want to have a presence on social media, it is advisable that you make your presence aware of social media on a daily basis. This shows that you are active. And your followers will have a hard time forgetting you.
- Audio content
Social media has always been all about images, and video. These two sets of content have ruled the content marketing industries
. But in recent years, a new type of content is getting the limelight. Yes, you guess it correctly. I am talking about audio-only content.
For many people, this may seem an unheard idea, but for many, it is a new way of consuming content. Here are the factors why Audio content is catching up with the video content.
Audio content is convenient no matter what you say. You don’t actually have to see the person who is talking. You just have heard them out and need to understand what kind of content they are imparting to you.
Let’s take it this way, you hear music while you are traveling right. No need for visuals and no need for infographics. The same thing goes on with the audio content. You just need to hear out the words to consume the content.
While creating audio content you must remember that the tone of speech should be personal. As the audience who is listening to your audio content is only listening to you only. So, it becomes very important to maintaining a conversational speech that is not too formal and not too informal. Keep in mind that the person you are talking to is friends of yours and place your words accordingly.
- Speaks to the right audience
Audio content is very helpful in determining the right and relevant audiences. As the only audience who are really into your content will pare time for your audio content. Not only that you can also share them with the downloadable of your audio content.
- Learn from the Millennials
If you want to know the places where you want to improve, then try to follow the Millennials. Millennials are the people who are born after 1998. These groups of people are the generation who have spent their childhood in digital media. Where all the content was available 24×7.
In a sense, these millennials are much more experienced than most of the adults out there in the social marketing industry. Social media is a dynamic industry. Nothing is certain, everything in social media is as calm as the ocean surface.
The best way to upgrade your social media marketing strategies is to closely follow the Millennials and their behavior. Because it is theses group of people who set the trends. So, once you know what these groups of people are up to, you will get the idea of what kind of new trends are coming in the near future and you will able to adjust your strategies accordingly.
What’s make these Millennials best suited to follow is their nature of sharing and disclosing personal thoughts in front of others. Unlike their parents and grandparents who were not willing to do so. There has been a survey that states that the millennials are quick to start a conversation and are willing to give their thoughts on a particular matter.
Do not consider social media only a tool for brand awareness. If it is used correctly, it can bring you revenue, can help with customer retention and can improve your brand credibility with audience engagement.
At the core of social media, you will find the audience. The audience is just not the number on the screen, but they are the people with emotion and moods. So, if you really want to improve your presence on social media, you can use your emotion to synchronize with them so that both you and your audience can understand each other.
Ariana Smith is a passionate blogger. She loves to share her thoughts, ideas, and experiences with the world through blogging. Ariana Smith is associated with Follow The Fashion & the daily notes.